Wan-Ifra is organizing a virtual newsroom summit on 8-10 June 2021 in which newsroom leaders around the globe will be discussing how newsrooms have changed in the last few months. They will share their plans for 2021 in leading remotely – while remaining agile.
They will also be discussing the publishers’ role in adding value for their readers and keeping them on board and engaged during the pandemic. The first day of the newsroom summit will be a dedicated CMS day focusing on how Content Management Systems support paid content goals from producing more engaging content to integrating with subscription systems and multi-platform distribution.
Meet with virtual newsroom leaders around the globe
Content that sells and the audience focus behind it – In this, they will explain why climate change topics convert readers to subscribe to one title but not at another, how well do you know the audience and how can you add value, are you representing enough diverse voices and what audiences are we missing without this diversity in the newsroom?
Newsroom Remotivation – This is all about who is your chief mindset officer and how do you keep going back and arguing for change, especially during a pandemic? Here, they will also elaborate on how newsroom roles and responsibilities have evolved over the past year, who has cracked the formula to maintain motivation and resilience in their teams and manage exhaustion, and what’s next?
Product strategies for driving new subscriptions – This topic will explain how newsletters, podcasts, apps, e-paper, etc., can bring more traffic and subscriptions and, ultimately, how to give proper attention to your new projects?
The sustainable digital newsroom – Here, our experts will tell us how the recent huge growth in digital subscriptions has changed the newsroom dynamics.
The virtual newsroom summit discussion is mainly about knowing the newsroom strategies during the pandemic and learning how other publishers have approached CMS’s selection process for adding value to their readers.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
