Wan-Infra Virtual Newsroom Summit – 8 to 10 June 2021

Editorial strategies for engaging and high-quality content

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virtual newsroom
Virtual Newsroom Summit 8 to 10 June 2021

Wan-Ifra is organizing a virtual newsroom summit on 8-10 June 2021 in which newsroom leaders around the globe will be discussing how newsrooms have changed in the last few months. They will share their plans for 2021 in leading remotely – while remaining agile.

They will also be discussing the publishers’ role in adding value for their readers and keeping them on board and engaged during the pandemic. The first day of the newsroom summit will be a dedicated CMS day focusing on how Content Management Systems support paid content goals from producing more engaging content to integrating with subscription systems and multi-platform distribution.

Meet with virtual newsroom leaders around the globe

  • Content that sells and the audience focus behind it – In this, they will explain why climate change topics convert readers to subscribe to one title but not at another, how well do you know the audience and how can you add value, are you representing enough diverse voices and what audiences are we missing without this diversity in the newsroom?
  • Newsroom Remotivation – This is all about who is your chief mindset officer and how do you keep going back and arguing for change, especially during a pandemic? Here, they will also elaborate on how newsroom roles and responsibilities have evolved over the past year, who has cracked the formula to maintain motivation and resilience in their teams and manage exhaustion, and what’s next?
  • Product strategies for driving new subscriptions – This topic will explain how newsletters, podcasts, apps, e-paper, etc., can bring more traffic and subscriptions and, ultimately, how to give proper attention to your new projects?
  • The sustainable digital newsroom – Here, our experts will tell us how the recent huge growth in digital subscriptions has changed the newsroom dynamics.

The virtual newsroom summit discussion is mainly about knowing the newsroom strategies during the pandemic and learning how other publishers have approached CMS’s selection process for adding value to their readers. 

Enroll yourself for the upcoming newsroom summit at https://wanifraevents.eventsair.com/newsroom-summit-2021/registration/Site/Register and join us today to know more about the editorial strategies for good content.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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