Heidelberg’s Performance Advisor Technology – a process consulting tool

Artificial intelligence boosts print shop performance

Heidelberg is providing cloud based consulting that monitors each press and uses AI tools that analyze it and the big data from 13000 connected presses Image Screenshot of Heidelberg video
Heidelberg is providing cloud based consulting that monitors each press and uses AI tools that analyze it and the big data from 13000 connected presses Image Screenshot of Heidelberg video

According to press manufacturer Heidelberg, the use of artificial intelligence (AI) will become increasingly important in the print media industry in the next few years. The company says that as in other sectors, AI will drive print shop automation further and firmly establish new digital business models in the market.

To this end, the company has launched a new subscription business model that is shaping the industry. One key element of this model is process consulting, which aims to fully utilize the potential of the equipment and software solutions being used while also improving print shop processes. The highly specialized experts from the company require to achieve this goal regularly work with customers both on-site and online, but their availability is limited.

The growing demand for performance consulting services under the subscription model, and also in general, is driving the automation of the actual consulting process using AI. The company is therefore launching Performance Advisor Technology (PAT), an AI-based process consulting tool that uses an automated process to provide contract customers with specific, straightforward instructions for improving their operational procedures.

Performance Advisor Technology
Performance Advisor Technology from Heidelberg is an AI process consulting tool that provides contract customers with specific, straightforward guidance. Heidelberg is once again underlining its position as a key innovation driver in the industry by using artificial intelligence to improve print shops’ overall performance. Image Heidelberg

This involves adding an artificial intelligence module to the Heidelberg Cloud, which contains data from over 13,000 connected machines and information relating to more than 60 million make-ready processes. The module monitors series of measurements that record the current performance of Heidelberg equipment, visualizing anomalies and displaying various recommendations for customers. PAT also explains the individual KPIs to customers, for a better understanding of these statistics. There are already plans to add a benchmarking function to PAT that compares Heidelberg machines with an anonymized comparative group from the Cloud.

Heidelberg Assistant – intuitive customer access to AI module

Heidelberg Assistant (HDA) provides customers with intuitive access to the AI services from the Heidelberg Cloud. They are free to decide which suggestions to go along with and when. Each time they follow a suggestion, the AI module learns something new about the effectiveness of the measures and can adapt future recommendations based on this experience. A freemium version of PAT is now available to all HDA users.

“With the launch of its Performance Advisor Technology, Heidelberg is demonstrating its innovative strength when it comes to digitizing key industry processes,” says Tom Oelsner, head of Digital Innovation in the Heidelberg Digital Unit. “The focus of our activities in this area is on improving customer performance. At the same time, the company benefits from the enhanced scalability of its new data-driven business models,” he adds.

Heidelberg Assistant claims 3,100 users worldwide

An intuitive collaboration and communication tool such as Heidelberg Assistant, which now has over 3,100 users worldwide, is vital for the complex technology involved in AI. Along with details of KPIs and service agreements whenever required, HDA gives users a direct overview of their equipment’s availability and efficiency. It also provides access to a range of the company’s products and services. Customers communicate with the company online, making it quick and easy to transfer data for clarifying technical issues.

For subscription customers, in particular, HDA is an essential tool to continuously monitor their print shop’s performance. Integrating Performance Advisor Technology from Heidelberg into HDA is, therefore, a further logical step in the digitization of relationships with customers and works to their benefit by improving their overall performance.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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