Frankfurt Book Fair again receives generous government support

Neustart Kultur support to help restart without cancellation fees

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Rights negotiations at Frankfurt Book Fair
Live rights negotiations at Frankfurt Book Fair © copyright: Peter Hirth / Frankfurter Buchmesse Presse- und Unternehmenskommunikation Reineckstrasse 3 60313 Frankfurt am Main press@book-fair.com

Thanks to additional funding from the German government’s Neustart Kultur program, the Frankfurt Book Fair has sent out communications to all previous exhibitors that there will be no cancellation fees if for some reason the fair must be canceled, or in case exhibitors must cancel their plans to attend at short notice to attend the fair due to circumstances relating to the pandemic. The fair is to take place from 20 to 24 October 2021.

The organizers nevertheless say, “We are confident that Frankfurter Buchmesse will take place this autumn and that together we can achieve a successful relaunch. So please join us! After such a long period without face-to-face meetings, we expect an immense media response. It’s already clear that many participants from the German-speaking world will attend, and we also anticipate a large turnout of international guests, above all from European countries.”

Frankfurt Book Fair registration deadline 31 May 2021

By registering to attend, exhibitors will help the organizers achieve a certain level of commitment and planning security on both sides. Therefore, they have requested that exhibitors submit their registration by the official deadline of 31 May 2021. After that, the planning of the layout of the halls will begin.

Safety and regulations

Frankfurt Book Fair says its top priority is ensuring the safety of visitors to the fair. It is in close contact with the authorities regarding current health regulations. Apart from adhering to all the health and safety requirements in effect in October, it will implement measures that are necessary and appropriate to ensure the well-being of visitors and exhibitors.

Visitors check the website buchmesse.de/corona-requirements at any time for the latest information.

The organizers add, “For those who are unable to travel or who cannot be present in Frankfurt for other reasons, we are developing digital formats that we will be presenting to you soon.” 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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