Comscore’s new state-level clusters for digital audience measurement data
Comscoreannounced that its long-term client, The New Indian Express Group (ENPL), has taken the opportunity to subscribe to the new state-level clusters for digital audience measurement in India.
ENPL has leveraged Comscore’s digital audience measurement data since 2017, and this new multi-year deal marks a strengthening of that partnership. This addition to the existing Comscore solution allows ENPL to understand multi-platform audiences beyond the country level, enabling them to connect with brands at a regional level. Clusters such as Tamil Nadu, Karnataka, and Maharashtra & Goa particularly align with ENPL’s strong presence in South India and will provide invaluable insights into their audiences.
Gavane commenting on Comscore & ENPL’s partnership
“The New Indian Express Group is one of the leading publishers from South India, with a pan India network. This partnership will help them differentiate themselves and drive their business goals,” said Kedar Gavane, SVP Sales & Partnerships, APAC, Comscore.
“State-level cluster data helps us leverage our strong presence in South India & connect with brands who are interested in regional campaigns.” said Lakshmi Menon, CEO, ENPL, “This data is an important part of our plans to grow our business in the coming years.”
New state-level clusters for India, launched in February 2021, unlocked new opportunities for publishers, advertisers, and agencies across India for a deeper understanding of their audiences based on their location in 16 state clusters across India.
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