Comscore’s Asia Pacific findings on eCommerce reach

Digital Indians reach a high number of eCommerce sites & apps

Comscore looks at eCommerce in the Asia Pacific Region
Comscore looks at eCommerce in the Asia Pacific Region

Alex Gevers reports on the latest Comscore weekly findings on the eCommerce online footprint in Asia Pacific, on 17 August 2020. He writes in a top-line observation, “India stands out in terms of the number of eCommerce sites or apps that reach more than 1% of the country’s digital population.”

As far as Table 1 of the Comscore insights about the reach of eCommerce as of June 2020, the total digital population’s reach is highest in India at 92.6%. Taiwan is second at 77% and Malaysia third at 70.1%. China is fourth at 65.3%.

All ten countries in Comscore’s Asia Pacific listing fell or lost reach in June 2020 compared to May 2020, except India and China, which gained 0.3% each. However, India and China were among the seven out of ten countries that lost reach in June 2020 compared to June 2019. The only countries to gain in the June YOY comparison were Australia (6.6%), Hong Kong (7.2%), and Malaysia (3.7%).

As noted above, in Table 2, which looks at consumer adoption of eCommerce sites for additional reading, India ranked highest at 66 sites that reach more than 1% of the digital population. As far as reaching eCommerce sites that reach more than 10% of the digital community, Taiwan ranked first at six such sites, and India tied for second with Indonesia and Japan at four eCommerce sites that reached more than 10%.

The eCommerce site(s) that gained the most reach between June 2019 and June 2020, worldwide were Amazon sites. The only market in Asia Pacific, where Amazon ranked number one in annual gain, was Australia. In all the other nine countries listed, other eCommerce gained the most reach in the past year. In India, the eCommerce that increased its reach most in the past year was

Source: Comscore MMX Multi-Platform, Total Audience, June 2020.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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