Registrations open for South Asian Digital Media Awards 2021

Two new categories announced this year

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Registrations open for South Asian Digital Media Awards 2021
Registrations open for South Asian Digital Media Awards 2021

The registration for the South Asian Digital Media Awards 2021 (SDMA) is now open. The registration opened on 25 August, and the last date to upload the project is 15 October. The competition is open to all news publishers in South Asia. All entries must have been published between 1 September 2020 to 31 August 2021.

A fee of INR 6,500 or EUR 85 + tax / per submitted entry applies. Indian companies can make payments through PayUmoney via Credit card/Debit card/Net banking at the end of the registration. Other than that, Indian companies can make payments by bank transfer.

Dealing with uncertainty during the Coronavirus pandemic, media publishers face the need to diversify their offerings beyond news via different formats to re-purpose and re-package their content into attractive products and services. To stimulate and incentivize these efforts, the South Asian Digital Media Awards has launched two new categories this year: Best Newsletter and Best Podcast / Digital Audio Project. 

South Asian Digital Media Awards categories-

Best Newsletter

This category is open to companies that have successfully included newsletters as a part of their editorial offering. The newsletter should have carefully tailored content that serves a specific purpose, a user-friendly interaction, coherent design, an original editorial angle and format, and measurable audience results in growth and engagement.

Best Podcast / Digital Audio Project

This category looks for innovative initiatives to tell the news through different audio formats: podcasts, audio notes, audio notifications or settings in smart devices or virtual assistants with AI technology (for instance, Alexa for Amazon), among others. Entries must demonstrate mastery of the chosen format(s), strong quality of execution, an added value to the listeners, and a measurable loyal audience.

Award categories

  • Best News Website or Mobile Service
  • Best Use of Online Video
  • Best Data Visualization
  • Best Newsletter – NEW
  • Best Reader Revenue Initiative
  • Best in Audience Engagement
  • Best Brand Marketing Campaign (for News Brands) 
  • Best Branded/Sponsored Content Campaign
  • Best Special Project for COVID19
  • Best Podcast / Digital Audio Project – NEW
  • Champion Publisher of the Year 

The ‘Gold’ winners from each category are nominated to compete in the World Awards. Participants can send more than one entry per category. The jury evaluation will begin on 1 November. The South Asian Digital Media Awards finalists will be announced in December, while the winners will be announced in 2022. 

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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