Registrations open for South Asian Digital Media Awards 2021

Two new categories announced this year

Registrations open for South Asian Digital Media Awards 2021
Registrations open for South Asian Digital Media Awards 2021

The registration for the South Asian Digital Media Awards 2021 (SDMA) is now open. The registration opened on 25 August, and the last date to upload the project is 15 October. The competition is open to all news publishers in South Asia. All entries must have been published between 1 September 2020 to 31 August 2021.

A fee of INR 6,500 or EUR 85 + tax / per submitted entry applies. Indian companies can make payments through PayUmoney via Credit card/Debit card/Net banking at the end of the registration. Other than that, Indian companies can make payments by bank transfer.

Dealing with uncertainty during the Coronavirus pandemic, media publishers face the need to diversify their offerings beyond news via different formats to re-purpose and re-package their content into attractive products and services. To stimulate and incentivize these efforts, the South Asian Digital Media Awards has launched two new categories this year: Best Newsletter and Best Podcast / Digital Audio Project. 

South Asian Digital Media Awards categories-

Best Newsletter

This category is open to companies that have successfully included newsletters as a part of their editorial offering. The newsletter should have carefully tailored content that serves a specific purpose, a user-friendly interaction, coherent design, an original editorial angle and format, and measurable audience results in growth and engagement.

Best Podcast / Digital Audio Project

This category looks for innovative initiatives to tell the news through different audio formats: podcasts, audio notes, audio notifications or settings in smart devices or virtual assistants with AI technology (for instance, Alexa for Amazon), among others. Entries must demonstrate mastery of the chosen format(s), strong quality of execution, an added value to the listeners, and a measurable loyal audience.

Award categories

  • Best News Website or Mobile Service
  • Best Use of Online Video
  • Best Data Visualization
  • Best Newsletter – NEW
  • Best Reader Revenue Initiative
  • Best in Audience Engagement
  • Best Brand Marketing Campaign (for News Brands) 
  • Best Branded/Sponsored Content Campaign
  • Best Special Project for COVID19
  • Best Podcast / Digital Audio Project – NEW
  • Champion Publisher of the Year 

The ‘Gold’ winners from each category are nominated to compete in the World Awards. Participants can send more than one entry per category. The jury evaluation will begin on 1 November. The South Asian Digital Media Awards finalists will be announced in December, while the winners will be announced in 2022. 


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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