WAN-IFRA joins Stars4Media

Collaborative innovative project-based initiatives

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Vincent Peyrègne, chief executive officer, WAN-IFRA
Vincent Peyrègne, chief executive officer, WAN-IFRA

WAN-IFRA has joined Stars4Media.eu, an exchange program for young media professionals to boost media innovation and cross-border cooperation in Europe. A media-driven pilot project co-funded by the European Union, Stars4Media will support 100 promising young news media professionals working together around collaborative, innovative project-based initiatives.

Stars4Media.eu will be led by a consortium formed by VUB (Vrije Universiteit Brussel), Fondation Euractiv, the European Federation Journalists, and WAN-IFRA, the World Association of News Publishers. Participants in the program will be young media professionals with 2-10 years of media experience.

The objective of Stars4Media is to enhance media innovation and cross-border cooperation in the European media industry by implementing a sustainable framework for innovation. A European leadership training program for 100 young media professionals, Stars4Media will develop project-based sustainable Initiatives between European media outlets.

The project calls on the participation of professionals coming from different areas of expertise (journalists, graphic designers, social media managers, technology and product developers, marketing experts).

“We are addressing two of the key challenges that still hinder the processes of press transformation in the digital age: project-based product management and culture. With its unique European-wide twinning program, Stars4media will help participating companies to truly rethink their relationship to innovation and embed experience innovation into our culture and organization.” Vincent Peyrègne, CEO WAN-IFRA

The call for expression of interest and initiatives will be launched in the upcoming days on www.stars4media.eu. After a pre-selection phase, the match-making event (“Europe’s media lab” planned from 3 to 6 March 2020 in Brussels) will help perfect the initiative proposed and, when necessary, pair professionals from like-minded media outlets around innovation initiatives. Selected teams will benefit from ad-hoc training and will then implement joint concrete cooperation. This core on-the-ground exchange will involve both geographic mobility and virtual teamwork.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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