Silicon Craft at India Smart Packaging Solutions Summit

India Summit Special: How NFC smart packaging can enhance online shopping experiences

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Silicon Craft based in Thailand
Silicon Craft based in Thailand will be presenting at the Smart Packaging Solutions for India Summit on 19 March

Silicon Craft Technology, based in Thailand, is well placed to understand the ‘Asian Experience’ of Smart Packaging technologies. In his presentation, Chayasorn Suansomjit will explain how his company is helping to exploit the huge increase in online, as well as in-store consumer experiences.

In addition to authenticating the products, big Brands are excited by the possibilities offered for direct consumer engagement. QR codes and RFID/NFC tags can deliver messages, product information & tips, offers, loyalty programs, etc. – helping to build Brand awareness and differentiate products from the competition. In addition, there is the opportunity to gather valuable marketing and consumer data from this interaction.

As online shopping becomes more popular everywhere, the engagement and loyalty of online consumers become a key factor in modern marketing strategy. NFC-enabled packaging along with ubiquitous Android and iOS devices shine as a convenient way to initiate two-way communication with online consumers as well as provide peace of mind proving product authenticity under a unified solution.

Recent research by Mintel indicated that the use of on-pack QR codes increased by 83% in just four years and over 9% of all CPG launches in the APAC region had a code, the study showed. A spokesman said Smart Packaging is increasingly used ‘to bridge the information gap between the physical and digital worlds.’ Generally, Smart Packaging is seen as a ‘must have’ by the Smartphone Generations.

Likewise, the proliferation of packs with RFID /NFC codes is gathering pace all across Asia, according to Silicon Craft. India and South Asia are markets with huge potential to use both QR codes and RFID/NFC tags. One of the advantages of tags, explains Suansomjit, is their ability to offer more features, such as product verification as well as identification.

“With costs of production down and levels of service and sophistication up, it is a good time to show how these technologies can add value in the India and South Asian markets,” added Suansomjit.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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