Silicon Craft at India Smart Packaging Solutions Summit

India Summit Special: How NFC smart packaging can enhance online shopping experiences

68
Silicon Craft based in Thailand
Silicon Craft based in Thailand will be presenting at the Smart Packaging Solutions for India Summit on 19 March

Silicon Craft Technology, based in Thailand, is well placed to understand the ‘Asian Experience’ of Smart Packaging technologies. In his presentation, Chayasorn Suansomjit will explain how his company is helping to exploit the huge increase in online, as well as in-store consumer experiences.

In addition to authenticating the products, big Brands are excited by the possibilities offered for direct consumer engagement. QR codes and RFID/NFC tags can deliver messages, product information & tips, offers, loyalty programs, etc. – helping to build Brand awareness and differentiate products from the competition. In addition, there is the opportunity to gather valuable marketing and consumer data from this interaction.

As online shopping becomes more popular everywhere, the engagement and loyalty of online consumers become a key factor in modern marketing strategy. NFC-enabled packaging along with ubiquitous Android and iOS devices shine as a convenient way to initiate two-way communication with online consumers as well as provide peace of mind proving product authenticity under a unified solution.

Recent research by Mintel indicated that the use of on-pack QR codes increased by 83% in just four years and over 9% of all CPG launches in the APAC region had a code, the study showed. A spokesman said Smart Packaging is increasingly used ‘to bridge the information gap between the physical and digital worlds.’ Generally, Smart Packaging is seen as a ‘must have’ by the Smartphone Generations.

Likewise, the proliferation of packs with RFID /NFC codes is gathering pace all across Asia, according to Silicon Craft. India and South Asia are markets with huge potential to use both QR codes and RFID/NFC tags. One of the advantages of tags, explains Suansomjit, is their ability to offer more features, such as product verification as well as identification.

“With costs of production down and levels of service and sophistication up, it is a good time to show how these technologies can add value in the India and South Asian markets,” added Suansomjit.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here