Smart Packaging Solutions for India Virtual Congress

The AIPIA Brand Challenge – 19 March 2021

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AIPIA and Packaging South Asia are pleased to announce a new virtual Smart Packaging event for India and South Asia. The stand-alone event will focus on some of the critical issues facing India’s burgeoning Food & Beverage and Pharmaceutical sectors – Sustainability/Food Waste & Food Safety/Secure Supply Chains/Consumer Engagement.
We will gather some of the leading practitioners in these areas, offering solutions that can impact waste and extend shelf life, counterfeiting, market diversion, tracking, and forging closer and more dynamic links with consumers. Leading Brand Owners will discover the latest trends and how they can work cost-effectively to benefit their products and build trust with customers.

Delegates will join in ‘round tables’ for one-to-one or shared discussions with our sponsors and speakers. This is the FIRST event of its kind for the Indian and South Asian markets, driven by a powerful combination of AIPIA’s decade of expertise in all aspects of Smart Packaging and IPPStar’s and Packaging South Asia’s local market knowledge and networks.
The program so far has sessions such as Smart Packaging in the Supply Chain, Condition Monitoring, Dealing with the Pandemic, Smart Packaging for Food Safety & Security, Smart Packaging Tech for Authentication, Consumer Messages – Explaining Sustainability thru Packaging, Recycling and Circularity… How Digital Fits In, Smart Materials, Augmented Reality and the Next Step in Smart Packaging and using RFID/NFC/QR Codes to Enhance the Consumer Experience.

The Virtual Congress will also issue a Brand Challenge in advance from one of the Indian consumer product companies seeking a solution for brand security, sustainability, condition monitoring, customer engagement, or any area where technology and packaging can offer a solution. The brand owner will present the Brand Challenge, and in a later session, the winners will present their solution.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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