Ha Ha Ha! Ho Ho Ho! The Laughing Cow wants to share your laughs

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Ha Ha Ha! Ho Ho Ho! The Laughing Cow wants to share your laughs

The Laughing Cow® an iconic brand known for creamy cheese wedges, part of Bel Brands USA , likes to embrace life’s laughable moments, it says. To ring in its 100th anniversary with fans, initially in the USA – but with celebrations kick off globally shortly – it has produced a limited-edition packaging and a 360-degree global ad campaign, including online video, digital, social media and public relations, with more surprises to follow, it promises.

To celebrate The Laughing Cow is partnering with NGOs in more than 30 countries globally. Inspiring people to laugh has been a ‘part of The Laughing Cow’s brand DNA’ since its founding, so in USA it has committed $75,000 to support the joy-filled non-profit programs of The ComedyCures Foundation, helping to provide therapeutic entertainment and laughter to kids and grown-ups living with illness, depression, trauma, and disabilities.

The Laughing Cow original cheese will be available in this new, limited-edition packaging that commemorates the milestone. Each all-red package contains specially branded wedges with The Laughing Cow logo and a scannable QR code directing to the free 100ytlc.com web experience where fans from around the globe can record and share their laughs in celebration with The ComedyCures Foundation. By participating, laughing fans can enter for free to win a customizable, exclusive laugh box to re-record and replay their laughs.

Inspiring people to choose to laugh at life brings people together, which has been at the core of The Laughing Cow brand for the past 100 years. Throughout February and March, fans can get their friends and families to share their laughs with us for a good cause,” said The Laughing Cow USA brand director Zach Fatla. “This is just the beginning, we can’t wait to bring more surprises forward in the coming weeks as we celebrate our centennial.”

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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