Ha Ha Ha! Ho Ho Ho! The Laughing Cow wants to share your laughs

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Ha Ha Ha! Ho Ho Ho! The Laughing Cow wants to share your laughs

The Laughing Cow® an iconic brand known for creamy cheese wedges, part of Bel Brands USA , likes to embrace life’s laughable moments, it says. To ring in its 100th anniversary with fans, initially in the USA – but with celebrations kick off globally shortly – it has produced a limited-edition packaging and a 360-degree global ad campaign, including online video, digital, social media and public relations, with more surprises to follow, it promises.

To celebrate The Laughing Cow is partnering with NGOs in more than 30 countries globally. Inspiring people to laugh has been a ‘part of The Laughing Cow’s brand DNA’ since its founding, so in USA it has committed $75,000 to support the joy-filled non-profit programs of The ComedyCures Foundation, helping to provide therapeutic entertainment and laughter to kids and grown-ups living with illness, depression, trauma, and disabilities.

The Laughing Cow original cheese will be available in this new, limited-edition packaging that commemorates the milestone. Each all-red package contains specially branded wedges with The Laughing Cow logo and a scannable QR code directing to the free 100ytlc.com web experience where fans from around the globe can record and share their laughs in celebration with The ComedyCures Foundation. By participating, laughing fans can enter for free to win a customizable, exclusive laugh box to re-record and replay their laughs.

Inspiring people to choose to laugh at life brings people together, which has been at the core of The Laughing Cow brand for the past 100 years. Throughout February and March, fans can get their friends and families to share their laughs with us for a good cause,” said The Laughing Cow USA brand director Zach Fatla. “This is just the beginning, we can’t wait to bring more surprises forward in the coming weeks as we celebrate our centennial.”

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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