Avery Dennison tech adds security & safety in India & South Asia

India Summit Special – Smart Packaging Solutions on 19 March

Avery Dennison's Smartrac for brand owners and retail
Avery Dennison's Smartrac for brand owners and retail

Avery Dennison’s commitment to the Indian and South Asian markets is reflected in the company’s new factory in Greater Noida in the Delhi NCR. The new plant will use the latest technology – both for running the plant and for producing label stock. It will be equipped with the technology to create something like a smart factory – state-of-the-art in terms of equipment, speed, and technology.

In 2019 Avery Dennison opened its first intelligent label innovation space in the Asia Pacific and Sub Saharan Africa region in Pune, India. It is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.

The company will give a presentation at the upcoming Indian Smart Packaging Summit (19th March.) Specifically the talk, by Evelyn Ong, market development manager intelligent labels, APAC, will be about Smart Packaging for Pharma Safety & Security. But the company and its Smartrac division offer solutions for many sectors providing tags for variety of applications.

During a recent interview in Packaging South Asia with Mahesh Pathak, Avery Dennison’s senior director of operations for South Asia and Sub Saharan Africa, and Pankaj Bhardwaj, vice president and general manager, Avery Dennison India, they explained that the Greater Noida project is part of a long-term commitment to this market and reflects a deep belief that India & South Asia offer enormous opportunities for growth.

“There is a resilience of the packaging industry (in the region), indeed the packaging industry has done relatively better in the pandemic. One can attribute it clearly to the resilience of the consumer in India,“ explained Mr Bhardwaj.

“eCommerce is an essential and integral part of Avery Dennison’s go-to-market strategy globally as well as in India. It is not just for labels but also for other logistics solutions like RFID that are a part of inventory control and important,” added Mr Pathak.“

In terms of anti-counterfeiting and anti-microbial solutions they explained, “Apart from being difficult to copy, for anti-counterfeiting, the solution has to be far more complex, and there are multiple solutions – and there are no clear winners. It’s a challenge, and there are more to come. Our company has some answers, but these cannot be stand-alone solutions – they require partners in the ecosystem such as printers and digital solution providers. Anti-counterfeiting is something that has multiple solutions, and there is no clear winner.”

“For anti-microbial, Avery already has an offering in a part of its graphics solutions. These are films, and so far, the takers have not been labels but more in the area of wall graphics and vehicle graphics and others,” they said.

To learn more about Avery Dennison’s technologies for the Security and Safety of products such as pharmaceuticals, register today for the India Smart Packaging Summit.

For those wanting to take advantage of real business insights in the Smart Packaging space follow this LINK book YOUR place.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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