Avery Dennison tech adds security & safety in India & South Asia

India Summit Special – Smart Packaging Solutions on 19 March

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Avery Dennison's Smartrac for brand owners and retail
Avery Dennison's Smartrac for brand owners and retail

Avery Dennison’s commitment to the Indian and South Asian markets is reflected in the company’s new factory in Greater Noida in the Delhi NCR. The new plant will use the latest technology – both for running the plant and for producing label stock. It will be equipped with the technology to create something like a smart factory – state-of-the-art in terms of equipment, speed, and technology.

In 2019 Avery Dennison opened its first intelligent label innovation space in the Asia Pacific and Sub Saharan Africa region in Pune, India. It is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.

The company will give a presentation at the upcoming Indian Smart Packaging Summit (19th March.) Specifically the talk, by Evelyn Ong, market development manager intelligent labels, APAC, will be about Smart Packaging for Pharma Safety & Security. But the company and its Smartrac division offer solutions for many sectors providing tags for variety of applications.

During a recent interview in Packaging South Asia with Mahesh Pathak, Avery Dennison’s senior director of operations for South Asia and Sub Saharan Africa, and Pankaj Bhardwaj, vice president and general manager, Avery Dennison India, they explained that the Greater Noida project is part of a long-term commitment to this market and reflects a deep belief that India & South Asia offer enormous opportunities for growth.

“There is a resilience of the packaging industry (in the region), indeed the packaging industry has done relatively better in the pandemic. One can attribute it clearly to the resilience of the consumer in India,“ explained Mr Bhardwaj.

“eCommerce is an essential and integral part of Avery Dennison’s go-to-market strategy globally as well as in India. It is not just for labels but also for other logistics solutions like RFID that are a part of inventory control and important,” added Mr Pathak.“

In terms of anti-counterfeiting and anti-microbial solutions they explained, “Apart from being difficult to copy, for anti-counterfeiting, the solution has to be far more complex, and there are multiple solutions – and there are no clear winners. It’s a challenge, and there are more to come. Our company has some answers, but these cannot be stand-alone solutions – they require partners in the ecosystem such as printers and digital solution providers. Anti-counterfeiting is something that has multiple solutions, and there is no clear winner.”

“For anti-microbial, Avery already has an offering in a part of its graphics solutions. These are films, and so far, the takers have not been labels but more in the area of wall graphics and vehicle graphics and others,” they said.

To learn more about Avery Dennison’s technologies for the Security and Safety of products such as pharmaceuticals, register today for the India Smart Packaging Summit.

For those wanting to take advantage of real business insights in the Smart Packaging space follow this LINK book YOUR place.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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