Esko appoints EMEA customer success director

Brings 25 years of experience in customer experience development to the table

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Esko
Michael Ollitervo-Murphy, senior director customer success EMEA, Esko

Esko, the global provider of integrated hardware and software for the packaging and label industries, has announced the appointment of Michael Ollitervo-Murphy as senior director customer success EMEA.

Joining Esko with over 25 years’ experience in business strategy and customer experience development from the software, financial services, and telecoms industries, Michael will have overall responsibility for the EMEA packaging suppliers software service organization. His role includes management of software deployment, training, remote support, eSupport, solution services, and customer success operations.

Eddy Fadel, vice president of Esko EMEA, commented, “Our strategy at Esko is to ensure the customer is at the center of everything we do. Michael brings extraordinary skills to our organization to ensure we are always maximizing our customers’ opportunities to digitize, automate and connect for business success.

His ethos aligns with ours in that customer success is a cross-functional responsibility. With his appointment, we are seeking to create a seamless approach across the business, supported by a culture of empowerment and ownership, meaning our teams can maintain a customer-centric mentality at all times. Michael’s new role will allow him to work across all touchpoints in our company to challenge convention and drive new levels of customer engagement and experience enabling business growth. Importantly, he has driven tangible results for his previous employers in sales conversion and customer loyalty and retention, which we’re really excited to learn about.”

Of his appointment, Michael commented, “I believe that the critical success factor in driving customer success is all about putting people first every time – both our colleagues and customers. It’s obvious that happy, motivated people deliver better service, resulting in happy customers and ultimately, business growth. We have some great product and service solutions at Esko and I’m delighted to be leading the charge in delivering a new level of customer experience and success for all.”

Esko, a Danaher company, is a global provider of integrated software and hardware solutions that digitize, automate and connect the go-to-market process of consumer goods.

For CPG and pharma brand owners, the Esko collaborative content creation platform for packaging, label, and marketing collateral equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, save time in their content processes, and consistently meet their deadlines for marketing and packaging projects.

For packaging manufacturers, the Esko range of prepress, flexo platemaking, and print inspection solutions connects people, processes, and tools and brings consumer products to life with accuracy, quality, efficiency, and speed.

Packaging for 9 out of 10 major brands is produced by Esko customers. Headquartered in Gent, Belgium, Esko operates worldwide with a unique focus on packaging and labels the consumer can trust.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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