Esko displays Kongsberg table and automation software

Esko at Media Expo 2018

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Esko
Esko products on display during Media Expo, New Delhi. Photo IPP

Esko participated at the recently concluded Media Expo 2018 at Pragati Maidan in New Delhi, where it displayed automation solutions for its customers in the printing industry. In printing, the company provides solutions in the sign and display segments. “Sign and display is witnessing a changeover with UV printing gaining prominence. We have this product line named Kongsberg tables which can be used in packaging as well as sign and
display segment. Media Expo is one of the shows where numerous players from the display and signage industy come together for exploring available solutions. So, there couldn’t be a
better place for us to interact with prospective customers and exhibit our offerings,” says Arnab Maiti, sales director – South Asia, Esko.

“At Media Expo, we not only talked about the Kongsberg table but also showcased how to make it a finished product. A signage holds no value unless you convert it into a final product. So, it is not about the designing alone or the painting alone; it is about an entire
process from design to finish. It’s like connecting all the pieces of a jigsaw puzzle together. Among all the printers in the hall, we tried to educate our customers on how to make a finished product. We actually did a lot of live printing as well in association with Fujifilm. The printing was done at the Fujifilm stand and the entire finishing work was done at our stand. Visitors to our stand curiously witnessed the entire procedure,” Maiti adds.

The Esko stand also had a number of samples on display made from different print materials which were carved into various intricate designs. All the samples were made on the Kongsberg table.

At FESPA, Esko had launched the Quickstart Automation Engine, which was also on display at Media Expo. “When we say design to finish, every task in the entire workflow is disconnected to one another. From designing to printing to finishing, it is a journey from one island to the other where there is a lot of uncertainty. Thus, we at Esko built this platform to provide seamless connectivity. We have been building software over the years and with the expertise and the experience we have, we are certain that every product
we design will be of utmost importance to the printers in every possible manner,” Maiti shares.

Maiti also talked about an overwhelming response at the show. The company’s automation software was shown to its customers in batches. After failing to reach its financial target
last year, Esko is now showing signs of recovery with increasing velocity in the market.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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