Virtual Congress on 19 March – Connected, digital, brand protection & authentication

Smart Packaging Solutions for food & pharma in India & South Asia

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Virtual Congress on 19 March

The AIPIA-IPPStar Virtual Congress on 19 March shapes up with both sponsors, participants, and experts lining up from the country, the region, and Europe. Early sponsors include Avery Dennison, Fasiculus and Systech with others in the pipeline. The conference for connected and active packaging will focus on India’s food and pharma sectors and their requirements for developing smart supply chains that extend to recycling.

Managed supply chains can save and authenticate food and beverages by using condition monitoring, nanotechnologies, active packaging materials, and various tracking technologies, including embedded codes, blockchains, RFIDs, and NFC. All required collaboration between the brand owner’s product managers and their packaging designers and developers with active technology solution providers. This tech and creative thinking are what this virtual congress is about.

Andrew Manly director of communications of the AIPIA gave a keynote and took part in the Active and Intelligent Packaging sessions at the PDIT2 Conference in New Delhi in December 2019

Anti-counterfeiting and brand authentication

It is an opportunity to stop complaining about counterfeit products flooding the market. It is about finding solutions for brand authentication and product integrity and new ways of customer engagement for better consumer information and participation in the sustainable circularity they are now demanding. The session on Recycling and Circularity – How digital fits in will be addressed by Nico Van de Walle, the product innovation manager of Verstraete, and Ivan Gonzalez, CEO of Recyl3R Solutions.

The Smart Authentication: Deploying a Perfect Phygital Solution session will be addressed by Ranesh Bajaj, managing director of Fasiculus, while Easy integrable smart packaging and labels made with printed electronics will be addressed by Marcin Ratajczak, the CEO of Inuru. R2R processing for intelligent packaging applications – future applications beyond hardware for printed electronics upscaling processes, will be addressed by Wolfgang Mildner CEO of MSWtech and Andrea Glawe, sales director of Kroenert. The session on How NFC-enabled smart packaging enhance online shopping experience will be addressed by Chayasorn Suansomjit, Customer Application Engineer Manager Silicon Craft Technology. Packaging intelligence and Brand Protection will be addressed by Udit Singh, Global Solution Architect, Systech.

Digital printing and connected packaging

The session titled, Cutting the line – how digital printing and connected packaging have created new opportunities for brands will be addressed by Time Hadsel-Mares of Scantrust; while the Print Without Ink Technology session will be addressed by Veronica Savu, Founder Morphotonix. Other smart packaging solution sessions include Smart Packaging in the Supply Chain, Condition Monitoring, Smart Packaging for Food Safety & Security, and Augmented Reality and the next step in Smart Packaging. Speakers and moderators will include Stephane Pique the Industry X Lead Switzerland of Accenture and Eef de Ferrante, the managing director of the Active and Intelligent Packaging Industry Association (AIPIA).

Brand Challenge

The AIPIA Brand Challenge, whereby one of the Indian brand owners poses a particular authentication, supply chain, or customer engagement challenge with the technology providers coming up with solutions, will also be held. The winners will get an opportunity to briefly present their solution in a session just before the end of the virtual congress. The Smart Packaging Solutions virtual congress for Indian food and pharma is a paid event at Euro 70 per participant. It takes place on 19 March from noon to 630 pm India time. Please click here for the agenda and here for registrations. Interested sponsors can click here or simply call or email Andrew Manly or myself.

– Andrew Manly, andrew@aipio.info
– Naresh Khanna, naresh@ippgroup.in

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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