Edward Roussel, chief innovation officer, Dow Jones & The Wall Street Journal will be joining the Digital Media India 2021 program. He will deliver the keynote on ‘Five key lessons in digital transformation and how to pivot to be a digital-friendly news organization’.
The registration to the Wan-Ifra Digital Media India 2021 Conference, coming up on 2-4 March, is open now. The conference program is custom-curated for the South Asia news publishing managers and brings in best practice case studies of leading publishers worldwide, including WSJ, BILDPlus, 24.com, Gannett, and others. Don’t miss the opportunity to find answers to the often debated topic of how to make and sustain revenue in digital.
The presentations include five key lessons in digital transformation by WSJ experiences; paid content strategy of The Hindu; product lead strategy of BILDPlus to retain loyal ‘paying’ readers; Brand Studio 24.com, connecting with the customers; Content to commerce model from MensXP; and building data capabilities, the Bonnier News Local way.
In 2024, we are looking at full recovery and growth-led investment in Indian printing
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.
India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.
India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.
