Mumbai’s Modern Copy Centre installs Canon imagePress C910 press

Print volume recovery still waiting for the vaccine

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Kaushal Nandu, owner of Modern Copy Centre, with the new Canon C910 digital press
Kaushal Nandu, owner of Modern Copy Centre, with the new Canon C910 digital press

Based in South Mumbai’s Fort business and commercial district, Modern Copy Centre has been working for the city’s business customers since 1986. Having evolved into a digital print service provider many years ago, it recently commissioned a brand-new digital color production press, the Canon imagePress C910. The new digital color press was supplied by Mumbai-based Edifice Technologies, the Canon production printer distributor for the Mumbai region.

“We had been in discussion with Canon since the start of 2019. However, the Covid-19 lockdown delayed our plans. After the easing of the lockdown, we saw two press demonstrations, one at an existing customer at Dadar and the other one here in the Fort area itself. We were impressed by the press and finally pulled the trigger,” says Kaushal Nandu, owner of Modern Copy Centre.

Modern Copy Centre provides all types of digital print services to both retail as well as corporate clients. It also works with and supplies prints to many local graphic designers. Nandu has been using the imagePress C910 since 23 October and is very satisfied with its results. “We are pretty happy with the press. It is very stable. I would want to emphasize that this press is for print service providers who value quality,” he says.

The imagePress C910 has a rated speed of 90 pages per minute and handles media up to 350 gsm. There is a choice of digital front end solutions to drive it productively for full-color production at a combined resolution of 2,400 dpi. These solutions include Canon’s own PRISMAsync Print Server Version 7 and the EFI Fiery powered imagePRESS Servers.

Print volume recovery still slow

The national lockdown that was announced in March 2019 to stop the spread of Coronavirus has hit Modern Copy Centre’s volumes and commercial and digital printing in general. Although print demand has improved gradually in the last few months after the un-lockdowns that started in end-May, page volumes even in December 2019 are still only 40% of what they were at the start of the year.

“Yes, business has slowed down sharply. Almost 95% of our corporate clients in the Fort area have most of their employees working from home. Their demand for print is practically zero, even today. However, in recent months we have seen that many of the long-run offset jobs are moving to digital. The shortening of run lengths is happening because of the slowdown in business activities,” Nandu says.

Nandu expects a full recovery in print volumes only when vaccination starts. “People are still hesitant to move out, and most of the offices are operating with most of their staff working remotely. Also, Mumbai’s local trains are still not open to the general public. All these factors are still do not favor the full recovery of print volumes,” he argues.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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