Sudharshan Machinery launches new semi-automatic screen printing & UV curing machines

Completes expansion of production facility in Chennai

Sudharshan Machinery
The new equipment by Sudharshan Machinery

Despite the ongoing Covid-19 pandemic and resultant slow down in the printing industry, Sudharshan Machinery, Chennai, India, has announced the launch of their newly designed screen printing machines, UV curing, and screen making equipment. During the whole pandemic period (after lockdown), the company has also undertaken a major expansion of its production facilities (1500 square meter) in Chennai to meet the future production demands.

Commenting on the launch of their new range of screen printing machinery, K Sundar Raman, managing director of Sudharshan Machinery, said, “As an innovative company in the screen printing industry, during the Covid-19 pandemic, instead of worrying about the future, I rather spent a lot of time in redesigning our range of screen printing machines and allied equipment with added features and benefits to end-users and get ready to offer the best screen printing solutions.”

The company has launched a new semi-automatic screen printing machine (18 x 22 – inch print area). Branded as “Max Print,” the screen printing machine does not require a compressor and runs with a single-phase power supply. This model also comes in the size of 15 inch x 20 inch. The Max Print 18 x 22 (weighing 180 kilogram) can accommodate the frame size of 30 x 32 inch with a Bed size 23.5 x 27.5 inch. The machine runs at a speed of 900 cycle/hour.

Sudharshan Machinery

Sudharshan Machinery has also launched a new UV curing machine series, with new design and elegant look. It is offered in 12 inch / 18 inch / 20 inch / 24 inch and 30 inch configuration. Just now, the company has released the 20-inch configuration UV curing machine.

The semi-automatic screen printing machine and the UV curing machines are jointly required for Spot UV and UV varnish application on offset printed commercial jobs/packaging jobs, wedding cards, or even in the industrial screen printing application. The printing machine is also being used in various types of shopping bag printing.

Sundar Raman adds: “Over the years, based on our customers’ feedback, we have been upgrading all our machines. We redesigned all our models, and in the coming months, we are going to release this new range of machines, one by one. We are pleased to present the 18 x 22 inch Max Print semi-automatic screen printing machine and 20 inch UV curing machine with a new look and improved performance.”

Sudharshan Machinery

In the coming days, the company is also planning to launch their newly designed screen exposing equipment and a new large-format exposing equipment (55 x 60 inch). Also, plans are ready to launch a 15 foot long IR dryer. Finally, Sudharshan Machinery is also set to launch their 30 inch x40 inch large format Vertical type (2 post pillar) semi-automatic screen printing machine for industrial and graphics screen printing applications such as auto decals, signage, display boards.

Established in 2003, Sudharshan Machinery has installed over 600 machines all over India and abroad. The company is a vendor for many renowned OEMs such as Yamaha, Royal Enfield, Whirlpool, Tafe, Henkel, Amaron, Cumins, National Aerospace Laboratory, Shankar Sealing. In addition to its regular products, the company also offers special purpose machines for various industrial segments and applications.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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