Printing Expo virtual Exhibition goes live

Virtual event to be available 365 days of the year

Printing Expo virtual Exhibition goes live

Resolve Business Management (RBM), organizers of the Printing Expo virtual Exhibition, recently announced the launch of their fully interactive 3D online experience. Starting 30 November 2020, this online event will be available 365 days of the year.

The show opens with Zone 1 as a preview and includes the Muller Martini Showroom and the HP Indigo Digital Pouch Factory. Zone 2 is scheduled to open in the very near future.

The Printing Expo Virtual Exhibition works in the same way as a live exhibition, except that you can visit at any time, from anywhere in the world. The hall and all the stands are rendered out to real physical dimensions. Visitors will be able to navigate through the zones and visit a virtual representation of stands, complete with 3D products. All Printing Expo exhibition stands are built using a combination of 3D rendering, photography, and HD video. With this approach, RBM can create photorealistic representations of existing stands or design something completely bespoke.

Like any live event, after registering, visitors are free to navigate the zones to see all the companies that are exhibiting, view high-resolution 3D equipment and download their favorite pdfs and videos and even collect promotional items or order print samples from the exhibitors.

Printing Expo offers visitors a totally immersive browsing experience and is a true ‘online exhibition,’ in the sense that it has been designed to a ‘real world’ scale bringing true reality to each and every physical aspect. The show provides a genuine visitor experience, just like a live trade show, and this format allows visitors to explore a complete virtual exhibition hall and discover companies and products using a unique, visual browsing interface.

Exhibitors have visibility of their stand traffic and are able to identify which content is most frequently opened and the content that is most popular. Every hotspot has the facility for visitors to eMail the details to themselves or a colleague, share on social media, and print or request further information directly from the exhibitor.

Printing Expo also contains its own fully interactive auditorium that has been designed to show live and pre-recorded seminars and conferences. The organizers will be working with exhibitors, conference organizers, industry associations, governing bodies, and even live event organizers from around the world to produce a content program that will run throughout the year.

Over time it is planned that the show will grow to include many of the world’s leading printing industry brands, and the visitor demographics will represent a global audience.

Wayne Beckett, event director of Printing Expo and joint managing director of Resolve Business Management, comments, “With Printing Expo we have tried very hard to make it feel and look like you are visiting a real event. We have been lucky enough to work with some really forward-thinking companies when putting together Zone 1, which has made this possible.”

Printing Expo is not designed to replace live events but to complement them. Our exhibition is made up from what we class as digital assets that can be used in the exhibitors own digital marketing away from the show. The Muller Martini Showroom and the HP Indigo Digital Pouch Factory are fantastic environments for visitors to explore and contain lots of information, but these assets will be used by the companies own sales teams around the world as online demo centers.

Beckett continues, “The word virtual seems to be misrepresented when associated with everything online. Someone walking around their showroom filming on an iPhone is promoted as a virtual tour, but it’s not a virtual tour at all. Not too long ago, this would have just been called a video.”

Virtual – Adjective – ‘COMPUTING – not physically existing as such but made by software to appear to do so.’

We believe that anything virtual has to be interactive and most of all needs to be fun to visit as well as useful, which is why we have launched Printing Expo.”

To enter the Print Expo virtual Exhibition, please go to

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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