WAN-IFRA will be organizing a one-day workshop on 31 August in Chennai. The workshop specifically aims at magazine publishers to help them understand what is relevant and how to promote their content in different possible digital ways. The participants will also learn how to enhance awareness about their magazine. Furthermore, it will explain bring loyal readers to their website and increase paid subscriptions.
The participants will learn about topics such as difference between content promotion magazine and newspapers, latest online trends, selection of audience and news to promote and use of local data for specific promotions and viewership, among others.
Alok Agarwal, a digital marketing consultant, will conduct the workshop. Alok has more than 10 years of in-depth experience in digital and social media field. He has done extensive research on the role of social media and social content.
Participants can register for the workshop on or before 20 August.