Workshop in Chennai for magazine publishers

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WAN-IFRA will be organizing a one-day workshop on 31 August in Chennai. The workshop  specifically aims at magazine publishers to help them understand what is relevant and how to promote their content in different possible digital ways. The participants will also learn how to enhance awareness about their magazine. Furthermore, it will explain bring loyal readers to their website and increase paid subscriptions.

The participants will learn about topics such as difference between content promotion magazine and newspapers, latest online trends, selection of audience and news to promote and use of local data for specific promotions and viewership, among others.

Alok Agarwal, a digital marketing consultant, will conduct the workshop. Alok has more than 10 years of in-depth experience in digital and social media field. He has done extensive research on the role of social media and social content.

Participants can register for the workshop on or before 20 August.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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