Workshop in Chennai for magazine publishers

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WAN-IFRA will be organizing a one-day workshop on 31 August in Chennai. The workshop  specifically aims at magazine publishers to help them understand what is relevant and how to promote their content in different possible digital ways. The participants will also learn how to enhance awareness about their magazine. Furthermore, it will explain bring loyal readers to their website and increase paid subscriptions.

The participants will learn about topics such as difference between content promotion magazine and newspapers, latest online trends, selection of audience and news to promote and use of local data for specific promotions and viewership, among others.

Alok Agarwal, a digital marketing consultant, will conduct the workshop. Alok has more than 10 years of in-depth experience in digital and social media field. He has done extensive research on the role of social media and social content.

Participants can register for the workshop on or before 20 August.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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