e4m & BBC World News webinar on decoding brand safety and sustainability

Panel to share insights on improving brand equity

e4m & BBC World News webinar on decoding brand safety and sustainability

In an era of fake news and misinformation, some media platforms are guilty of infusing toxic content to capture eyeballs and augment their reach. The audience, on the other hand, is fast evolving and beginning to make conscious choices against such toxicity and their propagators.

In this environment of “drained consumer confidences”, “eroding brand trust”, and the inevitable “impression / image spillover”, advertisers need to acknowledge risk & irreparable damage negative associations can have on their brand equity.

exchange4media (e4m), in collaboration with BBC World News and bbc.com, is hosting a webinar on decoding brand safety and sustainability. The webinar will take place on 16 December 2020 at 1600 hrs IST in Mumbai, Kolkata, and New Delhi.

Register for the webinar here

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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