In an era of fake news and misinformation, some media platforms are guilty of infusing toxic content to capture eyeballs and augment their reach. The audience, on the other hand, is fast evolving and beginning to make conscious choices against such toxicity and their propagators.
In this environment of “drained consumer confidences”, “eroding brand trust”, and the inevitable “impression / image spillover”, advertisers need to acknowledge risk & irreparable damage negative associations can have on their brand equity.
exchange4media (e4m), in collaboration with BBC World News and bbc.com, is hosting a webinar on decoding brand safety and sustainability. The webinar will take place on 16 December 2020 at 1600 hrs IST in Mumbai, Kolkata, and New Delhi.
Register for the webinar here