ABP Network to host webinar on brand transformation in the digital age

Webinar to discuss approaches for brand transformation

ABP Network
ABP Network to host webinar on brand transformation in the digital age

The legacy constructs of visual and verbal expressions of a brand need to be refreshed in today’s digital context, where digital is changing what a brand looks and sounds like. ABP Network, in collaboration with exchange4media (e4m), is organizing a webinar on brand transformation in the digital age on 15 December 2020 at 1500 hrs IST in Mumbai, New Delhi, and Kolkata.

A panel consisting of marketing, design, and media experts will take an in-depth look at the new approach and tools necessary in the time of digital disruption. The aspects covered will include why and when is brand transformation necessary; legacy and new approaches to brand transformation; brand transformation in the light of digital disruption; the process of brand transformation, and evaluating the outcome.

Register for the webinar here

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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