Drytac Viziprint Illuminate used for Covid-19 testing clinics

Goodbody Botanicals installs signage at its stores in Bristol and Bath

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Drytac
Drytac Viziprint Illuminate used for Covid-19 testing clinics

Minuteman Press Bath has just completed a multi-site graphics project, using Drytac’s Viziprint Illuminate product to install Covid-19 tests signage at two retail locations.

The client, leading CBD supplier Goodbody Botanicals, required Minuteman Press to print and install a range of graphics at its stores to promote its new, private Covid-19 testing service, which it is now offering at its locations in Bristol and Bath.

As well as providing information about the tests Goodbody Botanicals can offer, the signage also promotes the key steps customers can take to help prevent the spread of Covid-19, including wearing a face mask, sanitizing their hands, keeping a safe distance from other people, and using the government’s track and trace app. In addition, smaller graphics remind people of the three main symptoms of Covid-19 and encourage them to take a test to give them ‘total peace of mind.’

Kieran Blacknall, large-format manager at Minuteman Press Bath, said Drytac’s Viziprint Illuminate product was perfect for the project as it was ‘really easy to work with and install.’

The 100 micron (4mil) translucent matte PET film has been developed for brilliant backlit window graphics and vibrant backlit display applications. It has a bright white base colour and is able to diffuse light, creating vivid window graphics, displays, decals, stickers – and more – with a wider colour gamut. It is reverse printable, allowing window advertisements to be viewed during the day in direct sunlight and at night when illuminated by store lighting.

The client was looking for a solution to convey the new testing service at their clinics. We looked at various options, including lightboxes, but all proved to be very costly in comparison to the Viziprint Illuminate media by Drytac,” says Blacknall.

Drytac

He continues, “Goodbody Botanicals have spotlights positioned behind every window, so we decided a media with backlit properties would perform best and have the biggest impact, particularly during the winter months.”

Viziprint Illuminate is great; really easy to work with and install. We’re always impressed with Drytac products and the advice and service we receive from the company.”

Minuteman Press Bath provides a range of digital print, large format, and design products and services to customers around the country. The wider Minuteman Press network has locations across the UK providing similar products and services.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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