Drytac Viziprint Illuminate used for Covid-19 testing clinics

Goodbody Botanicals installs signage at its stores in Bristol and Bath

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Drytac
Drytac Viziprint Illuminate used for Covid-19 testing clinics

Minuteman Press Bath has just completed a multi-site graphics project, using Drytac’s Viziprint Illuminate product to install Covid-19 tests signage at two retail locations.

The client, leading CBD supplier Goodbody Botanicals, required Minuteman Press to print and install a range of graphics at its stores to promote its new, private Covid-19 testing service, which it is now offering at its locations in Bristol and Bath.

As well as providing information about the tests Goodbody Botanicals can offer, the signage also promotes the key steps customers can take to help prevent the spread of Covid-19, including wearing a face mask, sanitizing their hands, keeping a safe distance from other people, and using the government’s track and trace app. In addition, smaller graphics remind people of the three main symptoms of Covid-19 and encourage them to take a test to give them ‘total peace of mind.’

Kieran Blacknall, large-format manager at Minuteman Press Bath, said Drytac’s Viziprint Illuminate product was perfect for the project as it was ‘really easy to work with and install.’

The 100 micron (4mil) translucent matte PET film has been developed for brilliant backlit window graphics and vibrant backlit display applications. It has a bright white base colour and is able to diffuse light, creating vivid window graphics, displays, decals, stickers – and more – with a wider colour gamut. It is reverse printable, allowing window advertisements to be viewed during the day in direct sunlight and at night when illuminated by store lighting.

The client was looking for a solution to convey the new testing service at their clinics. We looked at various options, including lightboxes, but all proved to be very costly in comparison to the Viziprint Illuminate media by Drytac,” says Blacknall.

Drytac

He continues, “Goodbody Botanicals have spotlights positioned behind every window, so we decided a media with backlit properties would perform best and have the biggest impact, particularly during the winter months.”

Viziprint Illuminate is great; really easy to work with and install. We’re always impressed with Drytac products and the advice and service we receive from the company.”

Minuteman Press Bath provides a range of digital print, large format, and design products and services to customers around the country. The wider Minuteman Press network has locations across the UK providing similar products and services.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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