IppStar Survey – Webinars, optimism and recovery in the times of Covid-19

A survey of printers, converters and brand owners

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IppStar Survey
Consumption in the time of Covid-19 Photo News8Plus via Internet

Currently, we at IppStar are doing an electronic and phone call survey to know the effect of the Covid-19 lockdown in India on the printing and packaging industry and the perception of the industry’s emergence from this disruption. With your cooperation, we plan to make the results public by 10 May 2020.

From the two webinars that I have participated in concerning the print and packaging industry, I have found, on the one hand, wild optimism and the usual stuff about the bright future. On the other hand, there has been some realism based on how little we really know about Covid-19 and its potential spread and implications in India. There are all kinds of undercurrents such as financial help from the government, the costs of hygienic precautions in the workplace, the health and safety of workers, and the rate at which the economy will come back to what is being called “the new normal.”

Give us three minutes of your valuable time. Here is the link to the quick digital survey
https://forms.gle/kzZPvYrYQoT6a9Lb6

IppStar (IPP Services Training and Research Pvt. Ltd) is the leading market research company that provides on the ground and face to face research, training and consultancy to the printing, packaging and publishing industry in India. From time-to-time, we do small web-based surveys supported by our research executives to understand the current scenarios and upcoming industry trends. Since we have probably talked to you numerous times over the past 20 years and asked you many questions in confidence, you can expect a call from our two full-time researchers who may have even met you in the past and visited your plants. This is the first time that they cannot actually travel across the country and come and see you, so it would be good if you can answer our questions online.

Results of the IppStar Survey of brand owners, print & packaging on the recovery from Covid-19

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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