ABP Network to host webinar on brand transformation in the digital age
The legacy constructs of visual and verbal expressions of a brand need to be refreshed in today’s digital context, where digital is changing what a brand looks and sounds like. ABP Network, in collaboration with exchange4media (e4m), is organizing a webinar on brand transformation in the digital age on 15 December 2020 at 1500 hrs IST in Mumbai, New Delhi, and Kolkata.
A panel consisting of marketing, design, and media experts will take an in-depth look at the new approach and tools necessary in the time of digital disruption. The aspects covered will include why and when is brand transformation necessary; legacy and new approaches to brand transformation; brand transformation in the light of digital disruption; the process of brand transformation, and evaluating the outcome.
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