Ultimate TechnoGraphics reveals part 2 of Future-Proofing Whitepaper

Industry analyst David Zwang shares real printers' stories

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Ultimate TechnoGraphics
Ultimate TechnoGraphics unveils part 2 of Future-Proofing Whitepaper

Ultimate TechnoGraphics, imposition and finishing automation software solutions enterprise, unveiled the second part of its popular white paper “Future-Proof your Print Business’’. Ultimate TechnoGraphics invented digital imposition with the first release of Ultimate Impostrip in 1989 and has continued to play a leading role in the market ever since while providing the most innovative and progressive imposition products.

Written by industry analyst and author David Zwang, the first part of the white paper explored market opportunity and basic workflow concepts that can help future-proof print businesses to address the market and technologically pressures on print, publishing and packaging service providers. In the second part of the white paper, Zwang presents real printers’ stories who successfully implemented a future-proofed print production, showing the sequence of events who led them to make the switch, and how every printer can get future-proofed.

Zwang warns, “The pandemic of 2020 has created some hardships but taught us some very valuable lessons. Social distancing has limited the amount of people in the same business at one time, meaning we have to do more with less. In addition to that, remote working has become part of the new normal. Creating a holistic and collaborative workflow internally and externally, and how you do business with your customers, is no longer a nice-to-have. It is a critical business decision.’’

This study-based report will give print service providers the tools to protect their business from health, economic, social and other unexpected difficulties that are happening today and in the future.

“Digitalization has already transformed the print industry, and will continue to do so in the next years’’, says Julie Watson, chief executive officer of Ultimate TechnoGraphics. “Future-proofing means looking for best in class solutions that offer scalability and flexibility. David Zwang’s whitepaper offers some great insights on what print service providers should consider when looking at future-proofing their print workflow.” Part 2 of the white paper is available for download here

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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