The well-known Hindi daily Amar Ujala launched its latest edition from Shimla in Himachal Pradesh on 1 September 2022., re-emphasizing its focus on the North. This brings the daily to 22 editions across six states and two union territories covering 179 districts in North India.
The new production plant in Shoghi is 15 kilometers downhill from Shimla with a TPH Orient36 newspaper web offset press. The six 4-Hi tower line is capable of printing 24 broadsheet pages in full color in a single section at 36,000 copies an hour.
Amar Ujala entered the Shimla market through its Chandigarh edition in 1999 and claims that it became a strong number-one player in the region, in readership as well as advertising. The new edition brings the daily closer to upper Himachal and Amar Ujala says that it continues to be the preferred choice for the affluent Himachal, Chandigarh, Haryana, and Jammu & Kashmir markets.
The Hindi daily says it has done well post-covid, “…in regaining the confidence of the readers and advertisers, by finding opportunities in the challenges, and emerged stronger and more resilient. The people of Shimla have wholeheartedly embraced the publication’s offerings with positive reviews.”