Amar Ujala launches new edition in Shimla, Himachal Pradesh

Commissions 6-tower web offset press in new Shogi plant

Amar Ujala
The new plant in Shoghi has enabled timely distribution of copies in Himachal (Amar Ujala)

The well-known Hindi daily Amar Ujala launched its latest edition from Shimla in Himachal Pradesh on 1 September 2022., re-emphasizing its focus on the North. This brings the daily to 22 editions across six states and two union territories covering 179 districts in North India.

The new production plant in Shoghi is 15 kilometers downhill from Shimla with a TPH Orient36 newspaper web offset press. The six 4-Hi tower line is capable of printing 24 broadsheet pages in full color in a single section at 36,000 copies an hour.

Amar Ujala entered the Shimla market through its Chandigarh edition in 1999 and claims that it became a strong number-one player in the region, in readership as well as advertising. The new edition brings the daily closer to upper Himachal and Amar Ujala says that it continues to be the preferred choice for the affluent Himachal, Chandigarh, Haryana, and Jammu & Kashmir markets.

The Hindi daily says it has done well post-covid, “…in regaining the confidence of the readers and advertisers, by finding opportunities in the challenges, and emerged stronger and more resilient. The people of Shimla have wholeheartedly embraced the publication’s offerings with positive reviews.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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