e4m Upfront on 5 & 6 November 2020

Virtual edition to cover content and influencer marketing

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Upfront
e4m Upfront on 5 & 6 November 2020

exchange4media (e4m) is hosting ‘Upfront’ from 5 to 6 November 2020 at 1030 hrs IST. e4m Upfront is a close door event exclusively planned for forward-thinking marketing and digital teams. It is an opportunity to gain new insights to help marketers take their digital marketing efforts to the next level. This edition of the event is built around content marketing and influencer marketing.

The session will help attendees to stay up-to-speed with the latest developments in the content & influencer marketing domain; spot new content formats, technological innovations, and measurement strategies through data-driven insights; get an overview of the dynamic marketplace and pick up actionable ways to identify, evaluate and implement result-driven plans to fulfill marketing objectives in the new normal; and discover the latest trends and research that could propel their business past competition.

e4m upfront will have three sessions. The first session, organized by Talkwalker, will be on “IPL + Brands – A love story or an ROI Battle.” The second session, hosted by Clan Connect, will unravel the world of influencer marketing using AI and ML. The third session, conducted by News18, will cover “Leveraging the power of news to achieve brand goals.”

Register for the event here