Countdown to WAN-IFRA’s South Asian Digital Media Awards 2019

Contest period moved from June to September

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The 2019 edition of WAN-IFRA’s South Asian Digital Media Awards (SDMA), recognizing excellence and best practices in innovation and digital publishing, is all set to begin from the month of September. The awards is open to all publishers in South Asia who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in news and information consumption patterns today.

The contest period which used to be in the month of June is moved to September this year, and is integrated with WAN-IFRA Digital Media India 2020 Conference planned for February. The winners will be awarded at the conference. A publisher can enter any number of entries of their work published from 30 October 2018 to 1 November 2019. The categories of the awards are:

  • Best News Website or Mobile Service
  • Best in Lifestyle, Sports, Entertainment Website or Mobile Services
  • Best Use of Online Video (including VR)
  • Best Data Visualization
  • Best Paid Content Strategy (incl. pay wall, membership or crowd funding models)
  • Best Native Advertising / Branded Content Campaign
  • Best Digital News Start-ups
  • Best in Social Media Engagement
  • Best Marketing Campaign for News Brand
  • Best Digital Project to Engage Younger and/or Millennial Audiences

The 2018 edition of the South Asian Digital Media Awards saw participation from 30 media organizations with 165 entries competing for awards under 10 different categories. The details of the awards and the winners (Hall of Fame) of the previous year are available online at www.wan-ifra.org/sdma.

WAN-IFRA presents the awards in South Asia, Asia, Middle East, Africa, Europe, Latin America and North America. The Gold award winners will subsequently compete for the World Digital Media Awards.

For enquiries, write to magdoom.mohamed@wan-ifra.org or sureshbabu.kr@wan-ifra.org

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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