INMA appoints Madhavi Sekhri as head, South Asia division

New marketing, branding and strategy specialist in INMA South Asia team

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INMA
INMA South Asia

The International News Media Association (INMA) continues to grow in South Asia, with more and more members attending conferences, study tours and webinars. They are some of the most active users of INMA’s website,newspaper, reports, and member directory.To further enhance this bond, INMA has announced the appointment of Madhavi Sekhri as head of South Asia Division, effective immediately. Sekhri succeeds Priya Marwah, who is leaving INMA after 11 outstanding years to pursue other ventures.

Sekhri will oversee INMA’s growth strategy and execution in South Asia and brings with her more than 12 years of experience on the brand side with leading media dailies Indian Express and Mint.

INMA provides unprecedented access to thousands of ideas and professional contacts via case studies, blogs, webinars, conferences and awards, reports, and networking tools looking to grow revenue, audience and brand amid profound market change.

Earl Wilkinson, executive director and chief executive officer, INMA says, “Madhavi joins INMA at a time when we are consolidating the momentum we have in South Asia and are aiming to significantly increase our footprint in this region. Our goal is to ensure that our members are actively engaged within South Asia and better connected globally.”

Sekhri is a marketing, branding and strategy specialist. Her last assignment was with HT Media Ltd. as head of brand and marketing for the business daily Mint from 2012 to 2015. Prior to Mint, she spent nine years with The Indian Express from 2003 to 2009, completing her time there as head of brand. Her focus areas have been brand strategy, product, and business development. Apart from these core marketing and branding assignments, she has been involved with the conceptualization, development, and execution of innovative brand building and revenue-generating initiatives.

From 2015 to 2018, Sekhri was on a sabbatical to spend time with her daughter during her formative years. She recently founded Squid Ink, an initiative focusing primarily on developing written content taking into account content, design and strategy requirements across diverse verticals and industries.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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