INMA appoints Madhavi Sekhri as head, South Asia division

New marketing, branding and strategy specialist in INMA South Asia team

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INMA
INMA South Asia

The International News Media Association (INMA) continues to grow in South Asia, with more and more members attending conferences, study tours and webinars. They are some of the most active users of INMA’s website,newspaper, reports, and member directory.To further enhance this bond, INMA has announced the appointment of Madhavi Sekhri as head of South Asia Division, effective immediately. Sekhri succeeds Priya Marwah, who is leaving INMA after 11 outstanding years to pursue other ventures.

Sekhri will oversee INMA’s growth strategy and execution in South Asia and brings with her more than 12 years of experience on the brand side with leading media dailies Indian Express and Mint.

INMA provides unprecedented access to thousands of ideas and professional contacts via case studies, blogs, webinars, conferences and awards, reports, and networking tools looking to grow revenue, audience and brand amid profound market change.

Earl Wilkinson, executive director and chief executive officer, INMA says, “Madhavi joins INMA at a time when we are consolidating the momentum we have in South Asia and are aiming to significantly increase our footprint in this region. Our goal is to ensure that our members are actively engaged within South Asia and better connected globally.”

Sekhri is a marketing, branding and strategy specialist. Her last assignment was with HT Media Ltd. as head of brand and marketing for the business daily Mint from 2012 to 2015. Prior to Mint, she spent nine years with The Indian Express from 2003 to 2009, completing her time there as head of brand. Her focus areas have been brand strategy, product, and business development. Apart from these core marketing and branding assignments, she has been involved with the conceptualization, development, and execution of innovative brand building and revenue-generating initiatives.

From 2015 to 2018, Sekhri was on a sabbatical to spend time with her daughter during her formative years. She recently founded Squid Ink, an initiative focusing primarily on developing written content taking into account content, design and strategy requirements across diverse verticals and industries.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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