INMA announces categories for 2021 Global Media Awards

New categories and entries open on 1 November 2020

By
Naresh Khanna
-
265
INMA
A total of 98 news media companies entered in the INMA 2020 Global Media Awards competition

DALLAS (22 September 2020) – The International News Media Association (INMA) today announced categories for the 2021 Global Media Awards competition that will reward outstanding achievement in growing the brand, audience, and revenue of news companies.

A Global Media Awards competition Web site has been launched at www.inma.org/awards.
The competition will open for entry submissions on 1 November 2020, with a deadline to submit entries on 29 January 2021.

INMA announced 20 categories for the 2021 competition, including nine that are new – with heavy emphasis on subscriptions and data. INMA also unveiled an expansion of the competition to include multi-brand media groups for the first time.

The categories are

News Brands
Best Brand Awareness Campaign

Best Public Relations or Community Service Campaign

Best Use of an Event to Build a News Brand

Best Idea to Encourage Reader Engagement

Media Platforms
Best Use of Print

Best Use of Video

Best Use of Audio

Best Use of Social Media

Subscriptions
Best Initiative to Register Users (new)

Best Initiative to Acquire Subscribers (new)

Best Initiative to Retain Subscribers (new)

Best Subscription Niche Product (new)

Business Development
Best Idea to Grow Advertising Sales

Best Execution of Native Advertising

Best Digital Commerce Initiative (new)

Best Product and Tech Innovation

Data and Insights
Best Use of Data to Drive Subscriptions, Content, or Product Design (new)

Best Use of Data to Drive Advertising (new)

Best Use of Data to Automate or Personalise (new)

Best Data Dashboard (new)
Media companies may submit entries, based on the emanation of the work, in one of three segments:
National brands

Regional brands

Groups

Adding media groups is a major expansion of the competition for 2021 and the first time INMA has rewarded groups. (Look here to see where your company fits within INMA segments.)

“INMA is excited to put new emphasis on subscription and data categories to reflect the passion behind the subjects in the news industry,” said Earl J. Wilkinson, executive director and CEO. “We also want to spotlight the fantastic work by central offices and shared-service operations at media groups. This is a major expansion of the Global Media Awards, and we hope it resonates with media companies worldwide.”

INMA officials acknowledged that the Covid-19 crisis will have an impact on the Global Media Awards competition, and category selections are designed in 2021 to reflect that impact. Said Wilkinson: “While INMA has rewarded excellence in news media since 1937, no year quite compares to the past 12 months of a global pandemic that has profoundly impacted the media business. INMA aspires to capture the progress of the news industry’s transformation and reinvention through this crisis.”

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 15,000 members at 850+ news media companies in 71 countries, representing tens of thousands of news brands. Celebrating its 90th anniversary, INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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