Heidelberg launches ‘Innovation Week’ in October

Expert knowledge from 19 to 26 October 2020

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Heidelberg Innovation Week: Everything in the five-day online event is focused on sharing knowledge about the pressing issues in the industry for the commercial, label and packaging printing segments. Image Heidelberg
Heidelberg Innovation Week: Everything in the five-day online event is focused on sharing knowledge about the pressing issues in the industry for the commercial, label and packaging printing segments. Image Heidelberg

The Heidelberg Innovation Week offers expert knowledge at the push of a button from October 19 to 23. Everything in the five-day online event is focused on sharing knowledge about the pressing issues in the industry for the commercial, label and packaging printing segments. The hybrid customer event combines a digital brand experience with a one-on-one customer approach.

Heidelberg wants to inform its customers of the latest developments quickly, flexibly, and continuously, and to provide support for investment decisions also in times of Covid-19 through digital formats with presentations on products and innovations.

Worth knowing, digital, personal – the company is holding a digital event with product presentations of its current highlights, innovation talks, and one-on-one conversations via video chat. Under the motto ‘Unfold your potential,’ Heidelberg will showcase the potential offered by the digitization of processes for the commercial, label, and packaging printing segments. The aim is to increase the productivity and competitiveness of print shops. The company will present answers to the challenges in the print media industry and how to make the industry fit for the future – with innovative technologies, new business models, and end-to-end solutions to boost performance.

The Innovation week plan is to have a concentrated period of one on one conversations between sales and technical staff and technology leaders in more than 35 countries in 30 languages and across 15 time zones. The digital customer experience will also be accessible via Heidelberg’s new myHD app.

Register free of charge at – ‘heidelberg.com/innovationweek

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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