Heidelberg launches “Innovation Week”

Expert knowledge – Worth knowing, digital, personal

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Heidelberg
Heidelberg's Innovation Week from 19 to 23 October will try to create the intensity of knowledge exchange for improving the productivity of its customers

Heidelberg is launching a global customer campaign this fall. Worth knowing, digital, personal – with the ‘Innovation Week’ from 19 to 23 October 2020, the company is holding a digital event with product presentations of its current highlights, innovation talks, and one-on-one conversations via video chat. Under the motto, “Unfold your potential,” Heidelberg will showcase the potential offered by the digitization of processes for the commercial, label, and packaging printing segments. The aim is to increase the productivity and competitiveness of print shops. The company will present answers to the challenges in the print media industry and how to make the industry fit for the future: with innovative technologies, new business models, and end-to-end solutions to boost performance.

Heidelberg wants to inform its customers of the latest developments quickly, flexibly, and continuously, and to provide support for investment decisions also in times of Covid-19 through digital formats with presentations on products and innovations.

Going deeper in one-on-one conversations with sales staff in more than 35 countries, 30 languages, and 15 time zones

In all the online presentations, customers will be able to ask the experts any questions they might have. Another special highlight is the one-on-one conversations with the local Heidelberg sales staff – in more than 35 countries, 30 languages, and 15 time zones – that can be booked now.

“We see ourselves as our customers’ partner, and want to show the benefits offered by our new products and innovations,” explains Ludwig Allgoewer, head of Global Sales and Marketing at Heidelberg. “We give our customers and interested participants the opportunity to benefit from our experts’ knowledge by clarifying questions easily and directly with their Heidelberg contact in a video chat.” These one-on-one sessions will be supported by staff from the global product management network – similar to what would happen at a trade fair.

New brand experience across all channels offers expertise from the technological leader

Everything in the five-day online event is focused on sharing knowledge about the pressing issues in the industry. How can commercial printing companies reduce complexity and at the same time increase efficiency and productivity? This and other topics are covered in the first two days on the commercial segment. On the third day the participants will, for example, learn how to produce highly finished labels economically, and at a high standard. The contribution made by consumables and digital services to stable packaging production is one of the presentations during the final two days, which are dedicated to packaging where, Heidelberg focuses on folding carton production.

The presentations will be held in German and English, and will be offered with subtitles in six other languages: French, Italian, Japanese, Portuguese, Russian, and Spanish.

Easy and free of charge registration

Anyone interested can register simply and free of charge now using the link “heidelberg.com/innovationweek”, and set up their own agenda, whether product presentations or innovation talks. One registration offers access to everything. All online presentations will be available as recordings after the Innovation Week.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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