India’s leading exhibition for indoor and outdoor advertising & signage solutions – Media Expo has announced new dates for its New Delhi edition with an aim to help businesses reconnect and stay in sync with the rapidly changing business landscape in the advertising segment. While the organizer will continue to keep the industry connected through a series of interactive digital engagements, the trade fair will draw attention to new innovations in physical advertising.
The 47th edition of Media Expo that was initially set to be hosted in September 2020 is now set to be held from 4 to 6 December 2020 at Pragati Maidan, New Delhi. The decision was taken by the organizer in consultation with industry stakeholders, as organizing the trade fair later in the year will not only unite the industry in a stronger manner but also allow the exhibitors to plan their exhibits more effectively.
Moreover, the exhibitors also believe that postponing the trade fair will offer them more time to reconfigure their business strategy and emerge with solutions to face the challenges of the new normal.
Exhibitions, as key platforms for unifying businesses, play an important role in the revival and growth of the economy. Therefore, as the advertising fraternity comes out with new inventive solutions, Messe Frankfurt India aims to showcase these innovations on the show floors of Media Expo New Delhi 2020.
Since the beginning of the lockdown period, Messe Frankfurt India has organized a series of interactive digital engagements that have been instrumental in keeping the industry connected for business networking and is set to continue with the same endeavor until the fair opens its doors in December.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
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