Media Expo New Delhi new dates – 4 to 6 December 2020

Media Expo at Pragati Maidan now from 4 to 6 December 2020

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More than 170 brands to showcase latest solutions
More than 170 brands participate in Media Expo

India’s leading exhibition for indoor and outdoor advertising & signage solutions – Media Expo has announced new dates for its New Delhi edition with an aim to help businesses reconnect and stay in sync with the rapidly changing business landscape in the advertising segment. While the organizer will continue to keep the industry connected through a series of interactive digital engagements, the trade fair will draw attention to new innovations in physical advertising.

The 47th edition of Media Expo that was initially set to be hosted in September 2020 is now set to be held from 4 to 6 December 2020 at Pragati Maidan, New Delhi. The decision was taken by the organizer in consultation with industry stakeholders, as organizing the trade fair later in the year will not only unite the industry in a stronger manner but also allow the exhibitors to plan their exhibits more effectively.

Moreover, the exhibitors also believe that postponing the trade fair will offer them more time to reconfigure their business strategy and emerge with solutions to face the challenges of the new normal.

Exhibitions, as key platforms for unifying businesses, play an important role in the revival and growth of the economy. Therefore, as the advertising fraternity comes out with new inventive solutions, Messe Frankfurt India aims to showcase these innovations on the show floors of Media Expo New Delhi 2020.

Since the beginning of the lockdown period, Messe Frankfurt India has organized a series of interactive digital engagements that have been instrumental in keeping the industry connected for business networking and is set to continue with the same endeavor until the fair opens its doors in December.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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