Digital signage market to see exponential growth: Xtreme Media

Company participates in In Store Asia expo

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Digital signage
Sanket Rambhia, managing director of Xtreme Media at In Store Asia

The Indian digital signage industry is expected to witness exponential growth in the coming years as brands recognize the benefits the technology offers vis à vis traditional hoardings, Sanket Rambhia, managing director of Xtreme Media, told Indian Printer and Publisher during the In Store Asia expo held in Mumbai from 1-3 June.

Rambhia said there is a huge demand potential for digital signage, especially in metro cities. However, he highlighted that one of the challenges the industry faces are the regulatory grey areas. Signage rules vary across different cities, and clarity in rules is necessary for the industry to flourish.

There is a huge potential for digital signage especially in the metro cities. The only issue is the regulatory grey areas. The signage rules are made by the municipalities and are different for different cities. However, we have seen a clarity in rules in cities such as Mumbai and that is why in the last year, there has been a rapid growth in the number of digital billboards on Linking Road in Bandra, the Western Express Highway and Eastern Expressway. I think Bengaluru too will see good growth. So, yes we see a great future for this industry when regulatory issues get sorted out,” said Rambhia.

Rambhia emphasized the advantages of digital signage over traditional hoardings, stating that digital signage offers a low running cost compared to traditional hoardings. He said digital signage is a one-time investment, and the content can be easily changed. But in the case of traditional hoarding, the whole structure needs to be changed every few weeks.

Digital signage
Xtreme Media stand at In Store Asia

Also, digital and LED hoarding look modern and new age compared to hoardings. In the overall scheme of things, digital signage offers a much higher return on investment,” he said.

Xtreme Media is a leading LED and digital signage manufacturer in India. It has been transforming the Indian retail industry with its LED displays and digital signage technology. The company recently opened experience centers in Delhi and Bengaluru.

Xtreme Media’s indoor and outdoor displays are manufactured and designed in India, and the company has installed more than 1,000 LED screens, which is the highest in the industry.

During the In Store Asia expo in Mumbai, Xtreme Media showcased its customizable LED displays and connected with customers from the retail industry, further establishing its presence in the market.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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