Key metrics that publishers should check their websites for

Rescue for all websites that need that 2020 push

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Photo Martin Meyer Unsplash
Photo Martin Meyer Unsplash
Every website, even if it is the website design for senior living homes, is important. As a publisher, you need to know kind of tools you should be using for website design as that can help you to interact and break down your traffic in order to set the right goals. Digital tools that come to your rescue in order to measure your website’s growth are explained in this blog!

While you can have your digital team sort things out for you, the data around your webpage brings you a wide range of information. Using this data while strategizing will help you hit those goals on point.

The war to locate your site higher up on the search engine ranking is a clear goal. Here’s a breezy walk-through to a healthy website.

Analytics and Search Console

Measuring user engagement and being able to get data on point of view, website content variables without months of the hunt for data, has its charm. You are provided with gradings of your website which allow you to sight the problem. It gets better, you also get easy feedback to reach the pedestal you want.

Search console reports the performance of organic traffic, you can look for user queries, search impressions and post-click data.

Google analytics graphic
Quintype

Google Analytics tracks the visits to your page and keeps a dependable record for your site related plans. Customizable reports, easy integration with other platforms, measuring internal site search, geolocation, audience categorization are just some of the services provided. It even sniffs out the reason for the bounce rates!

This would be the place to get valuable insights that help you improve website performance.

Reader Engagement

Average session

How much time does a reader spend on your site. As a content creator, you need to know the difference between a click and a read through. This allows you to understand the level of engagement. Filtering out active readers narrows down your focus.

New v/s Returning

While readers can seem generic, you can categorize the new users on your site from the returning ones. This helps in strategizing and maintaining workflow with your editorial team.

Scroll depth

The tool allows you to find the level of the scrolls in percentage, for every individual story. If you’re curious about the clickbait success, this would sure narrow it down.

Story reactions

The users appreciate a platform where they can interact. Having a comment section will increase the discussions around the story. Even simple likes or dislikes give you an easy assessment of your reader’s behavior.

Page views

Keeping a clear chart of page-views helps determine the user flow. The new traffic versus the returning users count helps establish the site reach as well as reader loyalty. Both, crucial elements for building strategies.

Bounce rates

In simple terms, the bounce rate is the rate at which a reader moves from your site. A bounce rate between 26 to 40 works to your advantage.

Performance

Search Impressions vs Clicks

A search impression is simply the appearance of your content in front of your potential reader. A click however is the active viewership, the number of people who have clicked and read your content.

Discover traffic

Google discover works as a feed where it supplies users with curated and relevant stories. This helps you understand how to simplify your website to get higher up on the feed.

Sitemap

A sitemap allows search engines to find and index all the components of your website. It also teaches the search engine the important bits of your site. Upon processing sitemap successfully, google provides you a report that can help you understand the red flags you need to fix. This would also tell how the pages google has indexed from your website.

Pagespeed insights

The metrics used by Google to study your website measures three main factors – Loading experience, Site interactivity, Visual stability(LCP, FID, and ClS ). With google’s grading, you can narrow down your weaknesses which further allows you to work on a granular level.

Google Discover

Monitor your stories on the discover page. This is the feature by google that curates content with a user targeted approach.

Use Sitemap to check if your web stories have regular reader involvement. Keeping in tune with your readers allows you to understand their needs. You are given access to when the story was last read.

Configure google analytics goals and tracking for email registration, subscription, sales, event registration and lead generation. Ease your workflow by using tools available easily for an enhanced web experience.

According to Reuters 2020 news report, Search engines are now the third most important traffic source to news sites after direct access. Ensuring you know where you gain your traffic from aids sighted growth. Search trends are easy to find and aid relevant story updates. When you run out of ideas, you can always make use of search trends. You get verified information on niche trends as well as global ones.

Sign up for a 14-day unrestricted free trial of Quintype. Experience the seamless content creation process and simplified website management.

This article is reprinted by permission of Quintype from its newsletter dated 25 August 2020.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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