Key metrics that publishers should check their websites for

Rescue for all websites that need that 2020 push

Photo Martin Meyer Unsplash
Photo Martin Meyer Unsplash
Every website, even if it is the website design for senior living homes, is important. As a publisher, you need to be able to interact and break down your traffic in order to set the right goals. Digital tools that come to your rescue in order to measure your website’s growth are explained in this blog!

While you can have your digital team sort things out for you, the data around your webpage brings you a wide range of information. Using this data while strategizing will help you hit those goals on point.

The war to locate your site higher up on the search engine ranking is a clear goal. Here’s a breezy walk-through to a healthy website.

Analytics and Search Console

Measuring user engagement and being able to get data on point of view, website content variables without months of the hunt for data, has its charm. You are provided with gradings of your website which allow you to sight the problem. It gets better, you also get easy feedback to reach the pedestal you want.

Search console reports the performance of organic traffic, you can look for user queries, search impressions and post-click data.

Google analytics graphic

Google Analytics tracks the visits to your page and keeps a dependable record for your site related plans. Customizable reports, easy integration with other platforms, measuring internal site search, geolocation, audience categorization are just some of the services provided. It even sniffs out the reason for the bounce rates!

This would be the place to get valuable insights that help you improve website performance.

Reader Engagement

Average session

How much time does a reader spend on your site. As a content creator, you need to know the difference between a click and a read through. This allows you to understand the level of engagement. Filtering out active readers narrows down your focus.

New v/s Returning

While readers can seem generic, you can categorize the new users on your site from the returning ones. This helps in strategizing and maintaining workflow with your editorial team.

Scroll depth

The tool allows you to find the level of the scrolls in percentage, for every individual story. If you’re curious about the clickbait success, this would sure narrow it down.

Story reactions

The users appreciate a platform where they can interact. Having a comment section will increase the discussions around the story. Even simple likes or dislikes give you an easy assessment of your reader’s behavior.

Page views

Keeping a clear chart of page-views helps determine the user flow. The new traffic versus the returning users count helps establish the site reach as well as reader loyalty. Both, crucial elements for building strategies.

Bounce rates

In simple terms, the bounce rate is the rate at which a reader moves from your site. A bounce rate between 26 to 40 works to your advantage.


Search Impressions vs Clicks

A search impression is simply the appearance of your content in front of your potential reader. A click however is the active viewership, the number of people who have clicked and read your content.

Discover traffic

Google discover works as a feed where it supplies users with curated and relevant stories. This helps you understand how to simplify your website to get higher up on the feed.


A sitemap allows search engines to find and index all the components of your website. It also teaches the search engine the important bits of your site. Upon processing sitemap successfully, google provides you a report that can help you understand the red flags you need to fix. This would also tell how the pages google has indexed from your website.

Pagespeed insights

The metrics used by Google to study your website measures three main factors – Loading experience, Site interactivity, Visual stability(LCP, FID, and ClS ). With google’s grading, you can narrow down your weaknesses which further allows you to work on a granular level.

Google Discover

Monitor your stories on the discover page. This is the feature by google that curates content with a user targeted approach.

Use Sitemap to check if your web stories have regular reader involvement. Keeping in tune with your readers allows you to understand their needs. You are given access to when the story was last read.

Configure google analytics goals and tracking for email registration, subscription, sales, event registration and lead generation. Ease your workflow by using tools available easily for an enhanced web experience.

According to Reuters 2020 news report, Search engines are now the third most important traffic source to news sites after direct access. Ensuring you know where you gain your traffic from aids sighted growth. Search trends are easy to find and aid relevant story updates. When you run out of ideas, you can always make use of search trends. You get verified information on niche trends as well as global ones.

Sign up for a 14-day unrestricted free trial of Quintype. Experience the seamless content creation process and simplified website management.

This article is reprinted by permission of Quintype from its newsletter dated 25 August 2020.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here