Frankfurt Book Fair – the Special Edition

Digital B2B participation sponsored by German government

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Claudia Kaiser vice president of the Frankfurt Book Fair takes part in a webinar to brief Indian publishers about this year's Special Edition Screenshot IPP
Claudia Kaiser vice president of the Frankfurt Book Fair takes part in a webinar to brief Indian publishers about this year's Special Edition Screenshot IPP

The German Book Office that looks after the activities of the German book industry in India, including the world’s largest book fair for the exchange of translation and publishing rights, has organized at least two presentations to Indian publishers in the last few weeks. The big news apart from the fact that the FBF will be a hybrid event, both material and virtual, is that German government funding has enabled the organizers to offer 7,500 publishers worldwide virtual or digital participation free of charge. The minister of state and culture is supporting the FBF as part of the country’s NEUSTART KULTUR stimulus package.

In its digital avatar, the Frankfurt Book Fair 2020, with its extensive digital program, can be accessed from around the world. There are a host of offers for the general public and virtual B2B opportunities for trade visitors, such as matchmaking, networking, further education, and rights trading.

In the most recent webinar numbering over 40 publisher participants, Claudia Kaiser vice president of the FBF said, “We will have a physical fair, but it will be smaller.” Kaiser explained that the uncertainties of the Covid-19 pandemic continue and persist and said that in some ways to recreate the flavor and multiple channels of the FBF digitally seems in many ways more challenging than even organizing the physical fair.

Looking forward to the new way of participation

FBF has special tools for the Special Edition from 14 to 18 October that digitally recreate the professional activities at the annual fair. There are special thematic events. Central is the digital catalog that can contain multimedia content and is open to all who register in time up to a limit of 7,500 entrants. Here publishers and other relevant entrants can upload information about their titles and offer for distribution or rights and translation. Requests for online meetings can be made, and video can be embedded.

Frankfurt Rights

Frankfurt Rights is Frankfurter Buchmesse’s new digital portal for contacts, information, and trading rights and licenses. It will host an international catalog of rights to browse, discover, and be found in. As Bipin Shah said near the end of the webinar, “We are definitely going to register, and are looking forward to the new way of participation.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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