Quintype webinar on Google’s Core Web Vitals 2021

Explaining the factors affecting page rank on Google

Clockwise from Left to Right- Anish Balan, VP of client services; Jeevan Kishore, lead engineer at Quintype and Ramalingam S, VP of Quality
Clockwise from Left to Right- Anish Balan, VP of client services; Jeevan Kishore, lead engineer at Quintype and Ramalingam S, VP of Quality

Quintype, a digital publishing software company headquartered in Bengaluru, offers a complete suite of digital publishing solutions that it says are powerful, easy to use, and dependable. It helps publishers in creating, engaging, and monetizing their web content. The company also keeps publishers up to scratch with the trends and updates that can impact their web traffic.

On 17 August 2021, Quintype organized a webinar on the core web vital updates from Google. In this webinar, Ramalingam S, the company’s VP of Quality, Anish Balan, VP of client services, and Jeevan Kishore, lead engineer at Quintype, discussed the importance of understanding core web vitality. Core web vitals are the factors that Google measures for its users to check the score page experience. They focused on how valuable a core web vital is for any digital publisher.

The webinar tried to make publishers understand how to improve their page rank and overall user experience through core web vitals. The primary factors included in core web vitals are site interactivity, loading experience, and visual stability. With these, publishers get complete access to their content and can receive the feedback of the page.

The three essential metrics explained by Quintype in the webinar-

  • Largest Contentful Paint (LCP)– – LCP is a factor that checks the time a page takes to load. This means that the content will be more visible to the visitors as fast as the page loads. If the LCP range or page loading time is below 2.5 seconds, it’s good to rank on Google, and above 4 seconds, it will slow down the server response times, render-blocking javascript and CSS, slow resource load times, and third party javascript.
  • First Input Delay (FID)– FID measures the time from when a user first interacts with a page, and the page starts processing it. If there is an input delay of more than 300 milliseconds, it may take visitors to another page, which may decrease the page’s interactivity. For any URL, Google decides how much time it takes for processing, and if it is below 100 milliseconds, Google considers it as a good page.
  • Cumulative Layout Shift (CLS) is one of the most challenging factors for developers – a measure of the largest burst of layout shift scores for every unexpected layout shift that occurs during a page’s entire lifespan. If the page is loading with a layout shifting of below 0.1, it gives a good user interface. The lower the disturbance to the user, the better the CLS score, and the better it will rank on Google.

While explaining the metrics of core web vitals, Balan said, “Content is king, so it’s important to check for core web vitals for better ranking of a page. Ranking decides whether the user is getting actual content or not or if the page is loading faster. At the time of loading, make sure whatever the content is uploaded on the website, whether they are images or texts or any background image, are lighter in size, increasing the loading speed. The loading speed of the most important pages should be faster, and the rest can be a bit slower.”

Jeevan concluded the conversation on core web vitals on the quality of a page. He said, “In terms of quality, PHP is very much impacted by it. For example, if we put a standard dimension as 650*400 pixels, its loading will be faster. The image processing team at Quintype also ensures that the right dimension of an image is important for page quality.”


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here