Quintype webinar on Google’s Core Web Vitals 2021

Explaining the factors affecting page rank on Google

Clockwise from Left to Right- Anish Balan, VP of client services; Jeevan Kishore, lead engineer at Quintype and Ramalingam S, VP of Quality
Clockwise from Left to Right- Anish Balan, VP of client services; Jeevan Kishore, lead engineer at Quintype and Ramalingam S, VP of Quality

Quintype, a digital publishing software company headquartered in Bengaluru, offers a complete suite of digital publishing solutions that it says are powerful, easy to use, and dependable. It helps publishers in creating, engaging, and monetizing their web content. The company also keeps publishers up to scratch with the trends and updates that can impact their web traffic.

On 17 August 2021, Quintype organized a webinar on the core web vital updates from Google. In this webinar, Ramalingam S, the company’s VP of Quality, Anish Balan, VP of client services, and Jeevan Kishore, lead engineer at Quintype, discussed the importance of understanding core web vitality. Core web vitals are the factors that Google measures for its users to check the score page experience. They focused on how valuable a core web vital is for any digital publisher.

The webinar tried to make publishers understand how to improve their page rank and overall user experience through core web vitals. The primary factors included in core web vitals are site interactivity, loading experience, and visual stability. With these, publishers get complete access to their content and can receive the feedback of the page.

The three essential metrics explained by Quintype in the webinar-

  • Largest Contentful Paint (LCP)– – LCP is a factor that checks the time a page takes to load. This means that the content will be more visible to the visitors as fast as the page loads. If the LCP range or page loading time is below 2.5 seconds, it’s good to rank on Google, and above 4 seconds, it will slow down the server response times, render-blocking javascript and CSS, slow resource load times, and third party javascript.
  • First Input Delay (FID)– FID measures the time from when a user first interacts with a page, and the page starts processing it. If there is an input delay of more than 300 milliseconds, it may take visitors to another page, which may decrease the page’s interactivity. For any URL, Google decides how much time it takes for processing, and if it is below 100 milliseconds, Google considers it as a good page.
  • Cumulative Layout Shift (CLS) is one of the most challenging factors for developers – a measure of the largest burst of layout shift scores for every unexpected layout shift that occurs during a page’s entire lifespan. If the page is loading with a layout shifting of below 0.1, it gives a good user interface. The lower the disturbance to the user, the better the CLS score, and the better it will rank on Google.

While explaining the metrics of core web vitals, Balan said, “Content is king, so it’s important to check for core web vitals for better ranking of a page. Ranking decides whether the user is getting actual content or not or if the page is loading faster. At the time of loading, make sure whatever the content is uploaded on the website, whether they are images or texts or any background image, are lighter in size, increasing the loading speed. The loading speed of the most important pages should be faster, and the rest can be a bit slower.”

Jeevan concluded the conversation on core web vitals on the quality of a page. He said, “In terms of quality, PHP is very much impacted by it. For example, if we put a standard dimension as 650*400 pixels, its loading will be faster. The image processing team at Quintype also ensures that the right dimension of an image is important for page quality.”


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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