Polar’s new campaign for further industrialization of print finishing

Customers get Polar stack lift free of charge

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Polar’s
Solo to System 200

Under German post-press solutions provider Polar’s new ‘Solo to System’ campaign for further industrialization of print finishing, qualified customers will receive a Polar stack lift free of charge.

The campaign supports the upgrade of an existing solo high-speed cutter (115/137 N/XT/ED) to a CuttingSystem 200 consisting of the following additional peripheral equipment: jogger RA-4, Transomat for unloading TR-E 130-4/5, and the stack lift LW 1000-4.
Customers ordering a Transomat Unloader TRE 130-4 and a POLAR Jogger RA-4 will receive the stack lift LW 1000-4 free of charge if a high-speed cutter of the models mentioned above already exists at the respective customer site. The purchase of a complete CuttingSystem 200 (high-speed cutter, jogger RA-4, Transomat unloader TR-E 130-4, Lift LW 1000-4) also qualifies for participation in the campaign.

According to Polar, with the help of the peripheral equipment, CuttingSystems 200 produce up to 100 % more output than a solo high-speed cutter.

Polar said it has developed a tool that allows interested customers to check whether they are qualified for the free lift. This form and further information on the campaign are available at www.polarmohr.com/en/solo2system. Interested parties may use this form to request a tentative offer. The ‘Solo to System’ offer, which is subject to change, is valid for orders received by Polar from 6 July 2020, until 31 December, 2020.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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