Fujifilm India supports healthcare workers in Mumbai in fighting Covid-19

Supplies around 200 PPE Kits to healthcare professionals at Holy Spirit Hospital in Mumbai

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Fujifilm
Haruto Iwata, managing director, Fujifilm India

Fujifilm India, a pioneer in imaging technologies, in line with its commitment to provide aid for the unprecedented crisis, has strengthen its pledge to contribute to healthcare experts of Holy Spirit Hospital in Mumbai during the on-going outbreak of Coronavirus. Not everyone is aware that Fujifilm is active in the Indian health industry with its supply of not only imaging and image recording systems but also a range of radiography, mammography, ultrasound and web-based on-demand digital medical imaging systems. As such, the company is deeply committed to the Indian health industry and to hospitals and the general health of the public.

In this time of great need, the company has announced the supply of around 200 PPE kits to healthcare professionals at the Holy Spirit hospital in Mumbai. To combat the spread of the disease, Fujifilm is providing these essential preventive healthcare utility (PPE) kits to doctors which include Surgeon Gown, Face Mask, Gloves, Preventive Eye wear, Hood Cap and Shoe Cover.

In addition, the company is installing Computed Radiology, Digital Radiology systems and imagers across isolation wards at hospitals to ensure effective monitoring and controlling the disease outbreaks. These technologies will empower clinicians to improve efficiency and expedite the early diagnosis of the disease.

Commenting on this, Haruto Iwata, managing director, Fujifilm India said, “We all are witnessing an unprecedented and difficult time of our lives due to COVID-19 global pandemic. As Mumbai battles the highest number of coronavirus cases in India, we wanted to show our support to the healthcare professionals and salute these health warriors for stepping up for the country selflessly. Committed to work together with the people of India in this hour of difficulty, we have introduced these measures to ensure adequate protective equipment and masks are available for healthcare specialists and associated workforce present on the front lines. At Fujifilm, we believe it’s time for all of us to come together and protect humanity by acting responsibly and by doing what we can do to prevent further spread  of COVID-19.” There are other treatment options in other places and one can also opt for medical tourism in case the ailment isn’t contagious, to explore them after travelling becomes a possibility.

This article earlier entirely based on a press release has been amended and updated to include more information about Fujifilm’s medical systems activity in India on 19 July 2020. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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