Wan-Ifra South Asian Digital Media Awards 2020

Entries for South Asia DM Awards from 1 August 2020

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South Asian Digital Media Awards
Winner to be announced at Digital Media India 2021 Conference

Image: Last years winners of the South Asia Digital Media Awards

Entries for the South Asian Digital Media Awards 2020, organized by WAN IFRA, can be submitted from 1 August 2020 onwards. The projects need to be uploaded before 7 September 2020. The finalists will be announced on 30 November 2020 at the Digital Media India 2021 Conference.

The awards recognise South Asian publishers who have delivered unique and original digital media projects in the previous 12 months. From new approaches to digital subscriptions to impactful native advertising campaigns — projects that inspire us all.

The digital media award categories are —

  • Best News Website or Mobile Service
  • Best in Lifestyle, Sports, Entertainment Website or
    Mobile Services
  • Best Use of Online Video (including VR)
  • Best Data Visualisation
  • Best Paid Content Strategy (including paywall, membership or crowdfunding models)
  • Best Native Advertising / Branded Content Campaign
  • Best Project for News Literacy — New
  • Best in Audience Engagement
  • Best Marketing Campaign for News Brand
  • Best Special Project for COVID19 — New

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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