Mungu Media launches a hyperlocal platform

OOH and DOOH industries ‘behind the times’

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Mungu Media launches hyperlocal DOOH platform Photo Mungu Media
Mungu Media launches hyperlocal DOOH platform Photo Mungu Media

On 20 July 2020, Bengaluru-based Mungu Media launched what it claims is India’s largest hyperlocal digital out of home (DOOH) marketplace. The company says this is a milestone in its mission to build the country’s biggest hyperlocal DOOH advertising exchange and or programmatic advertising platform. Mungu Media has several launches that it is planning post-Covid.

Mungu Media Marketplace targets DOOH advertising agencies and DOOH media planners. Recently the DOOH industry saw the launch of two major programmatic DOOH advertising platforms. However, according to Mungu’s press release, the OOH industry and budding DOOH industry at large lacks the knowledge and knowhow of DOOH advertising and its latest technologies.

Vinay Katwe, CEO, Mungu Media, says, “Digital marketing is a window into an increasingly globalized world, with contemporary marketing in India still ‘behind the times.’ Marketing in India today places too much emphasis on marketing through newspapers and newsletters – particularly in Tier II and III cities. The idea behind Mungu Media emerged from the perceived gaps between effective marketing and publishers and advertisers’ role within this sphere.”

He adds, “Our vision is focused on bridging the gap between advertisers and publishers by establishing an innovative platform that would allow unique and accessible alternatives to traditional marketing. By establishing an alternative, accessible, and affordable marketing platform, Mungu Media would also be able to promote smaller local businesses looking for growth in more high-traffic areas.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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