Canon India’s new campaign “India Ka Printer”

Promotes its flagship PIXMA G series printers

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India
Canon India - India Ka Printer Campaign

Committed to strive for excellence in the consumer printing space, Canon India, a leading digital imaging organization, rolled out its new campaign “India Ka Printer” to promote its multifunction inkjet printers across India. Strengthening Canon’s leadership in the printing technology, the campaign aims to make Canon PIXMA G series printer the ideal choice for every printing need from business proposals, projects, homework, photographs or recipes. Packed with a wide range of advanced features and functions the printers aim to boost productivity and help users work more efficiently.

Speaking on the campaign, C Sukumaran, director- Consumer Systems Products and Imaging Communication Products said, “At these unprecedented times when everything is happening remotely, technology has become an imperative enabler for work from home and education from home. At Canon, we have always given wings to the creativity of our consumers and henceforth brought happiness to their day to day lives. For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon PIXMA G series but also to take the printing culture to the next level. Equipped to cater to the extensive needs of the consumers, the Wi-Fi-enabled PIXMA G series ink tank printers offer smart printing. We are confident that our outreach campaign would enable us to gain a positive mindshare among both home-user and Small & medium enterprise including the Copy shop segment”.

PIXMA G series Hybrid ink system ensures crisp document printing and stunning photo prints. The front-facing integrated ink tank system makes it convenient to monitor ink levels and refill when required. Paired with the spill-resistant ink bottles, these printers are designed to provide seamless usability at home and office. PIXMA G Series ink tank printers are very cost-effective with prints costing as low as 9 paisa per print & the cost of replacement ink bottle is only Rs. 539 each.

Canon offers a strong line-up of printers under the PIXMA G series with 13 printer variants available across price points. With Canon PIXMA G 2010 & PIXMA G 3010 customer will get assured Google Home Mini worth INR 4,999. The offer is valid from 1st July till 30th September 2020 across the country from Canon Image Square & authorised Canon resellers. To avail this offer customers are required to register their printer on https://edge.canon.co.in/pixmaoffer within fifteen days of the purchase date.

Canon also announced, “Super Cool Offer” on its Ink efficient E series models. With PIXMA E410, PIXMA E470, and PIXMA E 3370 customer will get a Borosil Hydra Trek Bottle for free and the offer is valid from 6th July till 30th September 2020. This offer is valid across the country from Canon Image Square & authorised Canon resellers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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