Canon India’s new campaign “India Ka Printer”

Promotes its flagship PIXMA G series printers

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India
Canon India - India Ka Printer Campaign

Committed to strive for excellence in the consumer printing space, Canon India, a leading digital imaging organization, rolled out its new campaign “India Ka Printer” to promote its multifunction inkjet printers across India. Strengthening Canon’s leadership in the printing technology, the campaign aims to make Canon PIXMA G series printer the ideal choice for every printing need from business proposals, projects, homework, photographs or recipes. Packed with a wide range of advanced features and functions the printers aim to boost productivity and help users work more efficiently.

Speaking on the campaign, C Sukumaran, director- Consumer Systems Products and Imaging Communication Products said, “At these unprecedented times when everything is happening remotely, technology has become an imperative enabler for work from home and education from home. At Canon, we have always given wings to the creativity of our consumers and henceforth brought happiness to their day to day lives. For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon PIXMA G series but also to take the printing culture to the next level. Equipped to cater to the extensive needs of the consumers, the Wi-Fi-enabled PIXMA G series ink tank printers offer smart printing. We are confident that our outreach campaign would enable us to gain a positive mindshare among both home-user and Small & medium enterprise including the Copy shop segment”.

PIXMA G series Hybrid ink system ensures crisp document printing and stunning photo prints. The front-facing integrated ink tank system makes it convenient to monitor ink levels and refill when required. Paired with the spill-resistant ink bottles, these printers are designed to provide seamless usability at home and office. PIXMA G Series ink tank printers are very cost-effective with prints costing as low as 9 paisa per print & the cost of replacement ink bottle is only Rs. 539 each.

Canon offers a strong line-up of printers under the PIXMA G series with 13 printer variants available across price points. With Canon PIXMA G 2010 & PIXMA G 3010 customer will get assured Google Home Mini worth INR 4,999. The offer is valid from 1st July till 30th September 2020 across the country from Canon Image Square & authorised Canon resellers. To avail this offer customers are required to register their printer on https://edge.canon.co.in/pixmaoffer within fifteen days of the purchase date.

Canon also announced, “Super Cool Offer” on its Ink efficient E series models. With PIXMA E410, PIXMA E470, and PIXMA E 3370 customer will get a Borosil Hydra Trek Bottle for free and the offer is valid from 6th July till 30th September 2020. This offer is valid across the country from Canon Image Square & authorised Canon resellers.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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