Canon India’s new campaign “India Ka Printer”

Promotes its flagship PIXMA G series printers

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India
Canon India - India Ka Printer Campaign

Committed to strive for excellence in the consumer printing space, Canon India, a leading digital imaging organization, rolled out its new campaign “India Ka Printer” to promote its multifunction inkjet printers across India. Strengthening Canon’s leadership in the printing technology, the campaign aims to make Canon PIXMA G series printer the ideal choice for every printing need from business proposals, projects, homework, photographs or recipes. Packed with a wide range of advanced features and functions the printers aim to boost productivity and help users work more efficiently.

Speaking on the campaign, C Sukumaran, director- Consumer Systems Products and Imaging Communication Products said, “At these unprecedented times when everything is happening remotely, technology has become an imperative enabler for work from home and education from home. At Canon, we have always given wings to the creativity of our consumers and henceforth brought happiness to their day to day lives. For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon PIXMA G series but also to take the printing culture to the next level. Equipped to cater to the extensive needs of the consumers, the Wi-Fi-enabled PIXMA G series ink tank printers offer smart printing. We are confident that our outreach campaign would enable us to gain a positive mindshare among both home-user and Small & medium enterprise including the Copy shop segment”.

PIXMA G series Hybrid ink system ensures crisp document printing and stunning photo prints. The front-facing integrated ink tank system makes it convenient to monitor ink levels and refill when required. Paired with the spill-resistant ink bottles, these printers are designed to provide seamless usability at home and office. PIXMA G Series ink tank printers are very cost-effective with prints costing as low as 9 paisa per print & the cost of replacement ink bottle is only Rs. 539 each.

Canon offers a strong line-up of printers under the PIXMA G series with 13 printer variants available across price points. With Canon PIXMA G 2010 & PIXMA G 3010 customer will get assured Google Home Mini worth INR 4,999. The offer is valid from 1st July till 30th September 2020 across the country from Canon Image Square & authorised Canon resellers. To avail this offer customers are required to register their printer on https://edge.canon.co.in/pixmaoffer within fifteen days of the purchase date.

Canon also announced, “Super Cool Offer” on its Ink efficient E series models. With PIXMA E410, PIXMA E470, and PIXMA E 3370 customer will get a Borosil Hydra Trek Bottle for free and the offer is valid from 6th July till 30th September 2020. This offer is valid across the country from Canon Image Square & authorised Canon resellers.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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