Jet Press 750S helps Spain’s Truyol deliver quality print during lockdown

Jet Press 750S was installed in January

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Truyol
Joaquin Truyol, CEO of Truyol

Spain-based digital printing firm, Truyol, has utilized the Jet Press 750S to keep delivering quality print throughout the lockdown. However, Truyol is yet to maximise the full potential of the Jet Press due to the ongoing impact Covid-19 is having on the industry and the wider economy. The company bought the Jet Press 750S earlier this year.

“The current pandemic has led to a downturn in production for us – much as it has for the whole industry – but we are very confident in what the Jet Press is capable of in terms of productivity and quality, so in time we will be able to fully maximise the benefits it has to offer,” Joaquin Truyol, the CEO of the company says.

Truyol acquired the Jet Press 750S in January 2020, and already the third generation B2 inkjet press has impressed Joaquin and his team. “Inkjet is a technology we firmly believe in, and with the Jet Press we have further increased our diversification with different print suppliers. We are already very impressed by what we’ve seen in terms of the print detail and the uniform backgrounds it can produce, and because of this we rely heavily on the Jet Press for our high-quality print jobs.”

Truyol, based in Alcorcón in the south-west of greater Madrid, offers a wide variety of products and services – from large format printing, to book covers and packaging. Founded in the 1983 as a photography and photocopying store, Truyol is a family-run business which has grown from a very small team into a huge workforce operating a range of print production equipment.

We have seen a 30% annual growth over the last decade and our site is now 7000m2 in size, housing 150 pieces of equipment and 150 staff, all of which helps us to fulfil our customers’ requirements 24 hours a day,” Truyol says.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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