Jet Press 750S helps Spain’s Truyol deliver quality print during lockdown

Jet Press 750S was installed in January

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Truyol
Joaquin Truyol, CEO of Truyol

Spain-based digital printing firm, Truyol, has utilized the Jet Press 750S to keep delivering quality print throughout the lockdown. However, Truyol is yet to maximise the full potential of the Jet Press due to the ongoing impact Covid-19 is having on the industry and the wider economy. The company bought the Jet Press 750S earlier this year.

“The current pandemic has led to a downturn in production for us – much as it has for the whole industry – but we are very confident in what the Jet Press is capable of in terms of productivity and quality, so in time we will be able to fully maximise the benefits it has to offer,” Joaquin Truyol, the CEO of the company says.

Truyol acquired the Jet Press 750S in January 2020, and already the third generation B2 inkjet press has impressed Joaquin and his team. “Inkjet is a technology we firmly believe in, and with the Jet Press we have further increased our diversification with different print suppliers. We are already very impressed by what we’ve seen in terms of the print detail and the uniform backgrounds it can produce, and because of this we rely heavily on the Jet Press for our high-quality print jobs.”

Truyol, based in Alcorcón in the south-west of greater Madrid, offers a wide variety of products and services – from large format printing, to book covers and packaging. Founded in the 1983 as a photography and photocopying store, Truyol is a family-run business which has grown from a very small team into a huge workforce operating a range of print production equipment.

We have seen a 30% annual growth over the last decade and our site is now 7000m2 in size, housing 150 pieces of equipment and 150 staff, all of which helps us to fulfil our customers’ requirements 24 hours a day,” Truyol says.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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