drupa 2021 shortens duration by two days

New drupa21 dates April 20 to April 28 2021

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The new dates for drupa are 20 to 28 April 2021
The new dates for drupa are 20 to 28 April 2021

drupa the world’s leading trade fair for printing technologies, has decided to reduce the trade fair duration from eleven to nine days for 2021. Doing so will respond to the wishes of the partner association VDMA (Printing and Paper Technology Trade Association) and many exhibitors to make the trade fair presentation more efficient and to concentrate the volume of visitors in a targeted manner. This is also in reaction to any continuing travel activities and restrictions.

Fewer overseas visitors expected

“Since we are currently assuming that fewer visitors from overseas will be able to travel to drupa 2021, we consider a reduction from eleven to nine days to be sensible in order to direct visitor flows more efficiently. At the same time, the duration of nine days ensures that running machines can still be shown, which is a unique selling point of drupa,” explains drupa President Claus Bolza-Schünemann.

Despite some corona-related cancellations, the current booking status remains at a high level, with over 1,500 exhibitors and a net hall space of more than 140,000 square meters. This once again underlines the industry’s confidence in the international appeal of the event. The need for face-to-face meetings, acquisition of new customers, or live presentation of running machines still exists. “Many of our customers also see it as their own responsibility to strengthen the industry and provide important impulses personally on-site,” says drupa director Sabine Geldermann.

To guarantee a professional and safe trade fair environment, drupa adapted the general conditions and relies on a hygiene and infection protection concept that is continuously tailored to the latest corona protection regulations and official requirements. Sabine Geldermann points out, “The character of drupa in 2021, due to the pandemic and hygiene regulations, will certainly be different from what we are used to, but it will continue to make a very important contribution to the economic recovery.”

Additional information on Messe Düsseldorf’s hygiene and infection protection concept can be found at www.drupa.com.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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