Sign India Chennai also rescheduled by Omicron

2022 Chennai edition only after third Covid wave subsides

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Sign India
Apsom Infotex stand at Sign India 2019 in Chennai. Photo IPP

The 2022 Chennai edition of Sign India Expo, which was to take place from 22 – 24 January at the Chennai Trade Centre, in Nandambakkam, has been postponed due to the recent escalation in Covid-19 cases in the city, today, 19 January 2022. The Chennai Trade Centre has been temporarily converted into a Covid treatment center giving the organizers no choice but to put off the exhibition for the time being.

Tamil Nadu recorded a massive spike in Coronavirus cases in the past 24 hours with over 23k fresh Covid-19 infections, and Chennai alone reporting 8,591 cases. The Chennai Book Fair, which was scheduled to be held from 6 January 2022, was earlier postponed due to the uncertainty caused by the third wave of the Covid-19 pandemic.

The Sign India trade fair is an interface for distributors, converters, manufacturers, consumers, importers, and traders in the advertising and signage market. The event is jointly promoted by India Trade Promotion Organization (ITPO), Government of India, and Tamil Nadu Industrial Development Corporation, Government of Tamil Nadu.

The exhibition has witnessed several new product launches in the past, with exhibitors choosing to showcase their latest products and technologies for indoor as well as outdoor signage. Suppliers of acrylic sheets, offset printing inks, polypropylene sheets, heat transfer systems, laser toners, digital signage printers, and eco-solvent inks are among those who display their wares at the B2B fair.

The Indian signage market has seen robust economic growth in the years preceding the pandemic. According to our sister organization, IPP Star (www.ippstar.org) the signage industry in India is valued at more than US$ 2 billion currently (approximately Rs 14,900 crore), and is expected to grow at a steady CAGR of 10% in the forecast period from 2022-2027. The segment received a setback due to the closing down of travel and hospitality businesses during the nationwide lockdowns following the global Coronavirus outbreak. However, it has also seen a boom from the healthcare market with a rapid increase in outdoor and indoor signage required to display Covid-19 protection measures, and vaccination benefits.

The organizer of Sign India, BusinessLive Trade Fairs, recently announced that the Chennai version of the indoor and outdoor advertising and signage trade show will now take place from 17 – 19 June 2022. The New Delhi edition of Sign India will be held from 15 – 17 April 2022 at Pragati Maidan. Both the New Delhi and Chennai editions of Sign India hope to attract over 20,000 visitors from across the country and overseas.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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