Canada pushes physical presence at Frankfurt Book Fair to 2021

Frankfurt Book Fair ‘special edition’ 14 to 18 October 2020

207
Canadian authors and publishers will feature at the FBF 2020 virtually at this year's 'Special Edition'
Canadian authors and publishers will feature at the FBF 2020 virtually at this year's 'Special Edition'

Initially planned for 2020, Canada’s physical presence as Guest of Honour at the Frankfurt Book Fair later this year has been postponed until 2021 due to the changed conditions caused by the Covid-19 pandemic. The committee organizing Canada’s presence, under the auspices of the Ministry of Canadian Heritage, reached an agreement with the book fair organizers and the subsequent Guest of Honour publishing industries to delay its physical appearance by one year.

Canada as the Guest of Honor for FBF will take part virtually in the Special Edition this year and has postponed its physical presentations to 2021
Canada as the Guest of Honor for FBF will take part virtually in the Special Edition this year and has postponed its physical presentations to 2021

Canada as the Guest of Honor for FBF will take part virtually in the Special Edition this year and has postponed its physical presentations to 2021

The countries scheduled to be FBF Guest of Honour in subsequent years – Spain, Slovenia, and Italy – agreed to postpone their presentations by one year to accommodate Canada’s move to 2021.

For 2020, Canadian Heritage and their partners are preparing virtual presentations to provide Canadian authors and publishers a strong presence at the upcoming online activities planned in parallel with this year’s Frankfurt Book Fair, which will be held under special conditions 14-18 October.

Juergen Boos, Director of the Frankfurt Book Fair commented, “We would like to thank the Guest of Honour committees, publishers associations and the authorities in Spain, Slovenia and Italy who, out of solidarity with Canada, have agreed to postpone their appearances in Frankfurt for another year so that Canada will have the best possible opportunity to present its literature and culture in October 2021. At the same time, we are looking forward to all the digital activities which will be presented by our Canadian partners during FBF 2020. This year has presented us all with major challenges, and we’ve seen the international book community come together in response. This cooperation between confirmed Guest of Honour countries is just one of many examples.”

Frankfurt Book Fair’s ‘special edition’ will take place on 14-18 October 2020. The dates for 2021-2024 are as follows – 20-24 October 2021, Guest of Honour Canada; 19-23 October 2022, Guest of Honour Spain; 18-22 October 2023, Guest of Honour Slovenia; and, 16-20 October 2024, Guest of Honour Italy.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here