Color-Logic certifies HP Latex R-Series using HP White ink

Color-Logic software for digital inkjet embellishments

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The HP Latex R inkjet printer
The HP Latex R inkjet printer

Color-Logic has certified those HP Latex R-Series printers that are delivered with HP White ink. Upon reviewing the certification samples submitted, Richard Ainge, Color-Logic CTO, and co-founder commented, “The samples were printed on a metallic stock with HP White and CMYK inks. The combination of the Color-Logic software and the HP Latex White ink created dramatic Color-Logic embellishments, and the HP CMYK inks produced vibrant metallic colors.”

Mark Geeves, Color-Logic director of Sales and Marketing, commented further, “The HP Latex platform, in combination with Color-Logic software for embellishments, enables print service providers to help their brands stand out from the completion in a variety of printing applications. As stores and brands begin to relaunch around the world after the Covid-19 pandemic, the need to stand out will be even more important. The HP Latex R-Series printer with rigid and flexible capabilities enables printers to target retail signage, point-of-purchase, decoration, outdoor signage, vehicle straps and graphics, packaging, and even short-run labels for their brand clients. With the Color-Logic tools, any designer can predictably add amazing embellishments into print using the HP Latex engine with HP White and CMYK inks.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com.

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Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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