Color-Logic certifies wide format substrates by Substance Incorporated

Substrates effective in energy drink, cannabis, sports, beverage markets

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Color-Logic
Licensed Color-Logic printers can confidently offer their clients metallic prints using the Substance substrates

Color-Logic, the worldwide leader in metallic color systems and print embellishments, has announced the certification of two substrates offered by Substance Incorporated of Claremont, North Carolina.

Mark Geeves, Color-Logic director of Sales and Marketing, commenting on the certification, said: “Based upon metallic print samples submitted for certification to the Color-Logic laboratories, we are happy to certify Substance PM-2755 Holographic Chrome substrate and Substance PM-2755 Silver Chrome substrate.”

“Licensed Color-Logic printers can confidently offer their clients metallic prints using the Substance substrates. Particularly useful in producing point-of-purchase and signage campaigns, Substance substrates are especially effective in the energy drink, cannabis, sports, and beverage markets, as well as with products handled by luxury brands.”

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.  It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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