Koenig & Bauer celebrates award series at virtual printing fair

Press manufacturer convinces with new machine design and consistent brand management

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Koenig & Bauer
The new sheetfed offset portfolio from Koenig & Bauer has already picked up two coveted design awards

With its new Rapida press generation, Koenig & Bauer offers proud proof of the power of industrial design. The new flagship of the company’s sheetfed offset portfolio has already picked up two coveted design awards. And consistent implementation of a brand management concept has likewise earned praise from competition jury members. The good news crowned the virtual fair event Koenig & Bauer LIVE.

The presentation of the Red Dot Design Award on 22nd June kicked off the second week of Koenig & Bauer LIVE. Broadcast as an online stream, the event was a perfect opportunity for the company to showcase its latest product innovations for the print industry. One undisputed highlight was the new Rapida press generation for the sheetfed offset segment. “Our newly developed machine will set new standards in the printshop, not only technically but also in its design,” said a clearly delighted Ralf Sammeck, member of the executive board of Koenig & Bauer and chief executive officer of the Sheetfed business unit, during the product presentation.

Clear lines, generous glass surfaces and an overall appearance characterised by the brand colours of Koenig & Bauer also convinced the jury of the international Red Dot Design Award. They identified the Rapida as the “Best of the Best” in its category and honoured this achievement with the competition’s top prize. In addition, Koenig & Bauer was already announced as a winner of the iF Design Award for the new Rapida generation in February. The award ceremony at the Friedrichstadt-Palast in Berlin was originally planned for May but then fell victim to the Covid-19 pandemic.

With the new generation of its sheetfed offset presses, the oldest press manufacturer in the world has added yet another decisive aspect to the relaunch of the Koenig & Bauer brand which began in 2017. In terms of machine design, too, the company is committed to strengthening this brand identity. “Consistent implementation of the brand identity, also with regard to product design, underlines Koenig & Bauer’s claim as a leading partner to the print industry,” says Dagmar Ringel, head of corporate communication and marketing at Koenig & Bauer.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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