Koenig & Bauer celebrates award series at virtual printing fair

Press manufacturer convinces with new machine design and consistent brand management

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Koenig & Bauer
The new sheetfed offset portfolio from Koenig & Bauer has already picked up two coveted design awards

With its new Rapida press generation, Koenig & Bauer offers proud proof of the power of industrial design. The new flagship of the company’s sheetfed offset portfolio has already picked up two coveted design awards. And consistent implementation of a brand management concept has likewise earned praise from competition jury members. The good news crowned the virtual fair event Koenig & Bauer LIVE.

The presentation of the Red Dot Design Award on 22nd June kicked off the second week of Koenig & Bauer LIVE. Broadcast as an online stream, the event was a perfect opportunity for the company to showcase its latest product innovations for the print industry. One undisputed highlight was the new Rapida press generation for the sheetfed offset segment. “Our newly developed machine will set new standards in the printshop, not only technically but also in its design,” said a clearly delighted Ralf Sammeck, member of the executive board of Koenig & Bauer and chief executive officer of the Sheetfed business unit, during the product presentation.

Clear lines, generous glass surfaces and an overall appearance characterised by the brand colours of Koenig & Bauer also convinced the jury of the international Red Dot Design Award. They identified the Rapida as the “Best of the Best” in its category and honoured this achievement with the competition’s top prize. In addition, Koenig & Bauer was already announced as a winner of the iF Design Award for the new Rapida generation in February. The award ceremony at the Friedrichstadt-Palast in Berlin was originally planned for May but then fell victim to the Covid-19 pandemic.

With the new generation of its sheetfed offset presses, the oldest press manufacturer in the world has added yet another decisive aspect to the relaunch of the Koenig & Bauer brand which began in 2017. In terms of machine design, too, the company is committed to strengthening this brand identity. “Consistent implementation of the brand identity, also with regard to product design, underlines Koenig & Bauer’s claim as a leading partner to the print industry,” says Dagmar Ringel, head of corporate communication and marketing at Koenig & Bauer.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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