Koenig & Bauer celebrates award series at virtual printing fair

Press manufacturer convinces with new machine design and consistent brand management

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Koenig & Bauer
The new sheetfed offset portfolio from Koenig & Bauer has already picked up two coveted design awards

With its new Rapida press generation, Koenig & Bauer offers proud proof of the power of industrial design. The new flagship of the company’s sheetfed offset portfolio has already picked up two coveted design awards. And consistent implementation of a brand management concept has likewise earned praise from competition jury members. The good news crowned the virtual fair event Koenig & Bauer LIVE.

The presentation of the Red Dot Design Award on 22nd June kicked off the second week of Koenig & Bauer LIVE. Broadcast as an online stream, the event was a perfect opportunity for the company to showcase its latest product innovations for the print industry. One undisputed highlight was the new Rapida press generation for the sheetfed offset segment. “Our newly developed machine will set new standards in the printshop, not only technically but also in its design,” said a clearly delighted Ralf Sammeck, member of the executive board of Koenig & Bauer and chief executive officer of the Sheetfed business unit, during the product presentation.

Clear lines, generous glass surfaces and an overall appearance characterised by the brand colours of Koenig & Bauer also convinced the jury of the international Red Dot Design Award. They identified the Rapida as the “Best of the Best” in its category and honoured this achievement with the competition’s top prize. In addition, Koenig & Bauer was already announced as a winner of the iF Design Award for the new Rapida generation in February. The award ceremony at the Friedrichstadt-Palast in Berlin was originally planned for May but then fell victim to the Covid-19 pandemic.

With the new generation of its sheetfed offset presses, the oldest press manufacturer in the world has added yet another decisive aspect to the relaunch of the Koenig & Bauer brand which began in 2017. In terms of machine design, too, the company is committed to strengthening this brand identity. “Consistent implementation of the brand identity, also with regard to product design, underlines Koenig & Bauer’s claim as a leading partner to the print industry,” says Dagmar Ringel, head of corporate communication and marketing at Koenig & Bauer.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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