Technova Novashield protective face shields to fight COVID-19

Made from environment-friendly recyclable PET material

Technova's NovaShield face shields

In response to the deadly Coronavirus threat, Technova Imaging Systems has begun manufacturing and distribution of NovaShield face shields. These provide added protection to anybody who is at a high risk of exposure to airborne contagious infections. TechNova is one of the world’s largest suppliers of print solutions and has stood strongly with the Indian printing industry during this time of crisis. Since the nationwide lockdown began, Technova is one of the only suppliers to the print industry that worked 24/7 and overcame every obstacle to ensure uninterrupted supplies of critical raw material like printing plates, pre-press & pressroom chemicals, and digital print media to leading newspapers and publications across the country.

Going beyond, Technova is now manufacturing NovaShield face shields to help the country fight Covid-19. C G Ramakrishnan, ex-director and chief executive officer of Technova says, “Technova is committed to supporting the print industry, as well as the frontline medical professionals and essential services providers across India. We recognized a need for Face Shields, as the first line of defense for the frontline COVID warriors. Our team was quickly able to design & produce an initial batch of face shields and test them with a select group from the medical community and other user segments. Once we had their approval, we decided to go ahead with mass production of the shields”.

USPs of Technova’s NovaShield face shield include;

Cushioned headband for comfortable prolonged usage

Highly transparent visor for clear, unobstructed vision

Easily fits over eyeglasses, with adequate breathing space

Made from environment-friendly, recyclable PET material

Full frontal coverage for maximum protection

NovaShield face shield is recommended to be used along with other PPE such as face masks, hair nets, and is ideal for medical staff, healthcare workers, laboratory workers, police and security personnel, cleaning and sanitation personnel, delivery staff, personnel at various retail outlets and places of close human interaction and for general citizens at risk of exposure to airborne contagious infections.

The importance of having a domestic print consumables manufacturer and ‘Make In India’ manufacturing has been well proven in such a time of crisis when Team Technova extended itself in every way to meet customer needs and stand in solidarity with the country.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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